Andrea Rodgers is President & CEO of Grace & Grit Marketing, a marketing and communications agency based in Shelby, NC. Her results-driven agency increases brand awareness, boosts website and social media engagement and generates qualified leads for her clients.
A seasoned professional with 20 years of experience, her proven track record of measurable results with high profile clients is substantiated by analytics reporting, press coverage, and increased sales. She helps companies create strong branding through clean and consistent graphic design, thoughtful logo creation, and expert creative direction for commercial photography and videography. She crafts strong website and social media content and messaging to improve SEO and gain followers. Additionally, she successfully pitches her clients to the media, and is adept business networking and creating mutually beneficial cross-marketing partnerships.
Andrea Rodgers has worked with national brands such as GEICO, Pantene, Ann Taylor, Talbots, SK-II Luxury Skincare, Lafayette 148 NY, Equinox Fitness and many more. Rodgers received a Bachelor of Arts degree from Wake Forest University with a double major in Economics and Politics. Rodgers was hand-picked by Vogue magazine to be a founding member of The Vogue 100, a group of influential decision makers and opinion leaders known for their distinctive taste in fashion and culture, and who personify the rising influence of women over the past several decades. Andrea Rodgers has been featured in various media outlets and publications such as CNN, Fox News, Fox Business, USA Today, Washington Post, Politico, Vogue, W, and Allure.
After getting a strong career foundation by working for several Fortune 500 companies such as Daimler-Benz, Oracle and Towers-Watson, she discovered her passion for charity through volunteer work in the Washington, DC community in an effort to give back after 9/11.
Andrea Rodgers has served on numerous boards and committees, and volunteered with or partnered with many national and local charities including Corcoran Museum of Art, Junior League, American Red Cross, Leukemia & Lymphoma Society, American Heart Association, Fight for Children, Bright Beginnings, CentroNia, House of Ruth, Campagna Center, Susan G. Komen and the Board of Advisors to the AmeriCorps NCCC.
It was in her volunteer work that she discovered her natural gift for marketing and PR. Andrea’s leadership and creativity led to the creation of new events and charities such as Blondes vs. Brunettes, a third-party powder puff football fundraiser which has raised $6M+ for Alzheimer’s Association; and Fashion for Paws, a third-party fashion show fundraiser which has raised more than $3M for the Washington Humane Society.
From 2005 to 2020, Rodgers directed a nonprofit, The Courage Cup which held one of the largest charity polo matches on the east coast. Later doing business as Courage for Kids, their Give Back-pack initiative provided thousands of backpacks filled with school supplies to homeless and low income children in the greater Washington, DC.
From 2008 to 2015, Andrea Rodgers managed a blog which grew into a volunteer-driven online community at the intersection of philanthropy and lifestyle. AskMissA.com had millions of readers, over 700 contributors in 20 U.S. cities, covering tens of thousands of nonprofit events, cause marketing products, as well as celebrity and corporate philanthropy.
20
Years
Helping national brands, nonprofits and local businesses accomplish their goals.
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