In today’s business environment – and make no mistake about it, medicine today is a business – marketing is now more important than ever. From increased regulations and decreasing reimbursements to better educated patients and more sophisticated technology, the world of health care continues to change. Patients are going online to look for solutions for their medical needs—73% of consumers use online search engines to research medical treatments, and 83% of patients visit a hospital website before booking an appointment. To attract more patients, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.
Not only do you need these services, but you also need a medical marketing agency that understands the ins and outs of the healthcare industry. When you partner with us, you can rest assured that we understand:
- How to navigate through increasing regulations and comply with patient privacy practices
- How to develop long-lasting relationships with both patients and health practitioners
- How to best position your facility’s brand in your marketplace
Medical Marketing is one of Grace & Grit Marketing’s core specialties, as we have helped many dermatology, plastic surgery, ophthalmology and even veterinary practices.We understand and are comfortable working with medical practices and can write confidently about health issues and medical procedures.
Grace & Grit Marketing has expertise in medical marketing. We can help your practice grow its patient base, referrals, market share and value of the brand through the full range of digital and traditional marketing expertise, including brand strategy, advertising, public relations, website design, inbound marketing, and more. We work in close partnership with each of our clients to strategize and craft custom solutions that address these changes and chart a course for success.