Nonprofit marketing is the use of marketing tactics and strategies to amplify an organization’s cause and mission, solicit donations, and attract volunteers and supporters. Nonprofit marketing can amplify your mission, encourage donations, attract volunteers, and help your organization grow. Your nonprofit organization is a brand, therefore you need to raise awareness just like any other business or company. Marketing raises awareness of your brand, and brand awareness spreads the word about your organization and your overall cause. Nonprofit marketing and nonprofit fundraising go hand-in-hand. The more people that know about your organization, the more potential funding you can bring in. Nonprofit marketing drives donor memberships and recurring donations. Nonprofit marketing isn’t just for funding — it also drives volunteers to your organization. Awareness, funding, and volunteers are integral to your nonprofit, but what about the purpose of your organization? What about the people, animals, or cause you’re helping? Marketing can help with that, too. The more people who know about your nonprofit organization, the more people you can help.
Nonprofit marketing is near and dear to Grace & Grit Marketing. Our founder, Andrea Rodgers is fueled by a passion for charity and making a positive impact on her community. Andrea is well known member of the philanthropic community in Washington DC, and has many contacts in this community across the country.
In an effort to give back to her community after 9/11, Andrea became heavily involved in Washington’s charity circuit. She has served on numerous boards and committees, and volunteered with or partnered with many national and local charities including Corcoran Museum of Art, Junior League, American Red Cross, Leukemia & Lymphoma Society, American Heart Association, Fight for Children, Bright Beginnings, CentroNia, House of Ruth, Campagna Center, and Susan G. Komen. She currently serves on the Board of Advisors to the AmeriCorps NCCC.
Andrea Rodgers has a reputation for creativity and leadership skills. She created and co-founded three successful fundraisers which brought together her talent for public relations and event marketing with her love of nonprofit fundraising.