Real estate marketing is key to success in real estate. One of your most important roles as a real estate agent is that of marketer. You’re marketing your clients’ properties. You’re marketing your community to potential buyers. You’re constantly marketing yourself and your services. Having a real estate website is often the first step to building your contact database and attracting new leads. Social media is another important component of online real estate marketing. When developing a social media strategy, your goal is to get users to come to your website. As important as your online real estate marketing strategy is, don’t forget that it goes hand-in-hand with inspired graphic design and print marketing.
We know how to promote real estate and real estate agents. We know how to write descriptively about a property and its design features. We know how important real estate photography is to marketing, and how important the right headshot can be for a real estate agent. Client experience spans residential, real estate services, and brokerage.
At Grace & Grit Marketing, everything we do is customized to our client’s individual brand and goals. While we don’t work in one specific vertical, we do have industry specialties where we have a great deal of experience.
At Grace & Grit Marketing, we don’t believe in vertically-oriented marketing service companies. These tend to give clients “cookie cutter” websites with different logo and color, but often even the exact same content. They also create very similar marketing collateral, and social media posts.
Your marketing should be as unique as your brand. Your brand isn’t just your logo, so it’s personality and beliefs of your business or nonprofit organization. Your target audience is also unique, so your marketing must match the preferences and needs of your specific customer demographic.