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Reach the Right Patients Every Time.

Healthcare PPC That Delivers
High-Quality Leads

Grow your business with our
effective digital marketing strategies.

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Testimonials

Don’t Just Take Our Word For It. Read What Our Clients Say About Grace & Grit Marketing.
Brenda Pellicane, MD, FAADFounder, ICON Dermatology & Aesthetics

Having worked with Andrea Rodgers previously, I knew I wanted to hire her for my own business. I can honestly say she was invaluable in assisting me in the launch of my new dermatology practice. She has given us great advice and ideas to market our services and products, including adding e-commerce to my website, implementing email marketing, graphic design, managing social media and writing content for our website.

She is bright, cheerful and very responsive, getting back to you or having deliverables ready when she says she will.

George Bitar MD, FACSMedical Director, Bitar Cosmetic Surgery Institute

Andrea is a hard worker and brings to her clients a vast knowledge of marketing, PR and people skills. In our practice, Andrea was crucial in helping us land TV and print media exposure.

Annemarie RyanArtist, AnnemarieRyanArt.com

I am an artist based in Washington, DC. I have been fortunate in that my art business has grown quickly. I knew I needed a website to showcase my work but was busy painting, family, and my community volunteering that I kept putting it off. When I finally decided to move forward, I immediately thought of Andrea Rodgers who has been working for my friend for almost a decade. After the first consultation I knew that I had made the right decision and was in good hands. Andrea worked with me to ensure the website was not only to my satisfaction but also reflected my vision. Andrea showed genuine interest in my business and desire to help me reach my goals. I have no hesitation in recommending her services, in fact I think a lot of companies could benefit from working with her.

Meredith PaleyVice President, Public Relations Talbots

Andrea has done a great job for Talbots. She has produced many terrific TV segments for us. She is amazing to work with!

Dr. Tina Alster, MD, FAADFounding Director, Washington Institute of Dermatologic Laser Surgery

Andrea's professionalism and enthusiasm are exemplary. Andrea's high character and integrity is matched by her drive. I would highly recommend Andrea to any company looking to create and expand its marketing and online presence to enhance visibility and sales.

Kristen CoffieldThe Culinary Cure

Andrea was able to help develop my website to more accurately reflect my brand and strategically meet my professional goals. Andrea’s skills and connections with the media have proven invaluable, she has booked me on a variety of TV networks that have helped raise awareness of my brand.

Dr. Howard Brooks, MDSKIN Cosmetic Dermatology of Georgetown

I love my new website. I get so many compliments on it. The invitation for one of the events Andrea planned for me used my photo, and I was actually recognized by a complete stranger while going to the movies. She definitely got a lot of buzz for me! My website traffic is up significantly, and my business has actually doubled in the six months I've been working with her.

Kassie RempelFounder of Lillybee Shoes

Working with Andrea is a joy and has been extremely beneficial to my business. Her work on social media and events she's created for us has created customers for us. She understands our customer demographic and is a constant resource for creative ideas.

Annemarie RyanArtist, AnnemarieRyanArt.com

I am an artist based in Washington, DC. I have been fortunate in that my art business has grown quickly. I knew I needed a website to showcase my work but was busy painting, family, and my community volunteering that I kept putting it off. When I finally decided to move forward, I immediately thought of Andrea Rodgers who has been working for my friend for almost a decade. After the first consultation I knew that I had made the right decision and was in good hands. Andrea worked with me to ensure the website was not only to my satisfaction but also reflected my vision. Andrea showed genuine interest in my business and desire to help me reach my goals. I have no hesitation in recommending her services, in fact I think a lot of companies could benefit from working with her.

Judi DeutschPractice Manager, Washington Center for Dentistry

Andrea helped us create a new website in 2013. I liked the new design and content, and traffic doubled in one month. Andrea has really helped our business with video production, graphic design and social media. Thank you!

Wendy PittmanManager, Professional and Industry Relations at Merz North America

I felt very comfortable referring Andrea to my most demanding business colleagues. She is a true professional and a pleasure to work with in the field. Her clients are impressed with her integrity, creativity, and follow-through. She has helped many medical practices grow via her online and offline techniques.

What is PPC and why should you consider it for your business?

Pay-per-click (PPC) is an advertising strategy that places ad content at the top of search results pages for certain keywords. Usually, these are high-volume keywords your target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click. PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is definitely a science — and luckily, it just so happens to be our specialty.

Can my competitors target my branded keywords with PPC?

Yes, this is a common tactic. Savvy competitors will not only bid for their own branded keywords but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google could see an ad from your competitor first. While this is perfectly legal—albeit in a bit of a gray area—there are several solutions to overcome this tactic. (Psst: our Google Adwords services can help!)

 
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Our Process

Discovery

Discovery - SelectOne

This begins with a formal kick-off meeting. During this meeting, your sales contact will introduce you to the Recruiter. Together the team reviews the job description(s) and creates a plan to find you the candidates you’re looking for.

Partnership

Partnership - SelectOne

When you provide your signed search agreement and job. description(s) our partnership will be solidified.

Discovery

Discovery - SelectOne

This begins with a formal kick-off meeting. During this meeting, your sales contact will introduce you to the Recruiter. Together the team reviews the job description(s) and creates a plan to find you the candidates you’re looking for.

Partnership

Partnership - SelectOne

When you provide your signed search agreement and job. description(s) our partnership will be solidified.

Pay-Per-Click Advertising

One of the best ways to immediately improve the performance of your website is through pay-per-click marketing, or PPC. PPC ads can be seen all over the internet, including on partner websites, your favorite social media platforms, and search engine results pages. No matter if you’re trying to dominate a local or regional market, our strategic PPC services will help you reach a wider audience and get more conversions.

If you’re ready to increase your visibility, allow Grace & Grit Marketing to demonstrate the advantages of pay-per-click marketing.

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Pay Per Click PPC Shelby NC
seo shelby nc

Search Engine Optimization (SEO)

Search engines will always support “Team User,” emphasizing the worth and caliber of your content as well as the overall user experience your website offers. However, Google alone updates its search algorithms up to 600 times annually and evaluates your website based on hundreds of ranking indicators (both on- and off-site).

You may expand your organic search presence and make connections with the appropriate people at the right moments with the help of an effective search engine optimization strategy. We can help you become more visible in search results and boost website traffic that will aid your bottom line by combining our tried-and-true SEO tactics with in-depth keyword research.

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Web Design

  • Custom Web Design
  • Mobile Web Design
  • Microsites
  • eCommerce
  • Hosting
  • CMS

 Graphic Design

  • Branding
  • Graphic & Print Design
  • Content development & messaging
  • Logo design
  • Product packaging
  • Advertising design & layout

Videography & Photography

  • Video Production
  • Photos shoots
  • Editing
  • Video Analytics
  • Video Marketing
  • Video Distribution

Social Media Marketing

  • Social Media Research & Strategy
  • Social Media Editorial Calendar Creation
  • Social Media Training
  • Social Media Content Creation