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What is PPC and why should you consider it for your business?
Pay-per-click (PPC) is an advertising strategy that places ad content at the top of search results pages for certain keywords. Usually, these are high-volume keywords your target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click. PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is definitely a science — and luckily, it just so happens to be our specialty.
Can my competitors target my branded keywords with PPC?
Yes, this is a common tactic. Savvy competitors will not only bid for their own branded keywords but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google could see an ad from your competitor first. While this is perfectly legal—albeit in a bit of a gray area—there are several solutions to overcome this tactic. (Psst: our Google Adwords services can help!)

Pay-Per-Click Advertising
One of the best ways to immediately improve the performance of your website is through pay-per-click marketing, or PPC. PPC ads can be seen all over the internet, including on partner websites, your favorite social media platforms, and search engine results pages. No matter if you’re trying to dominate a local or regional market, our strategic PPC services will help you reach a wider audience and get more conversions.
If you’re ready to increase your visibility, allow Grace & Grit Marketing to demonstrate the advantages of pay-per-click marketing.


Search Engine Optimization (SEO)
Search engines will always support “Team User,” emphasizing the worth and caliber of your content as well as the overall user experience your website offers. However, Google alone updates its search algorithms up to 600 times annually and evaluates your website based on hundreds of ranking indicators (both on- and off-site).
You may expand your organic search presence and make connections with the appropriate people at the right moments with the help of an effective search engine optimization strategy. We can help you become more visible in search results and boost website traffic that will aid your bottom line by combining our tried-and-true SEO tactics with in-depth keyword research.
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