At Grace & Grit Marketing, we help independent medical practices drive more booked appointments and grow revenue through personalized, results-driven digital marketing strategies.
Marketing to Grow Your Practice
Grace & Grit Marketing™ is a marketing agency helping private medical practices grow through strategic design, SEO, and digital campaigns.
Our family of brands — Grace & Grit Marketing™, Grace & Grit Digital Marketing™, Grace & Grit Advertising™, Grace & Grit Printing™ and Grace & Grit Creative™ — reflects our expertise across traditional marketing, web, advertising, print and design. At Grace & Grit Marketing, we help medical practices increase visibility, drive booked appointments, and grow revenue through strategic digital marketing.
Patients make online decisions in a matter of seconds. With just a few clicks potential patients searching online decide if your practice is the right option for them. Our goal is to help you develop an online presence that allows you to convert those searches into booked appointments and grow your practice revenue.
How Can Grace & Grit Marketing Help Your Medical Practice?
I Need More Patients
Every practice reaches a point where growth matters—whether filling schedule gaps, launching new services, or scaling responsibly. Grace & Grit Marketing helps ensure prospective patients find you through strategic SEO, conversion-focused websites, paid media, and retention marketing. The result is a clear, integrated marketing approach that drives booked appointments and sustainable growth.
My Competition is Killing Me
In competitive markets, strategic positioning is essential. Grace & Grit Marketing helps practices stand out, attract the right patients, and convert visibility into booked appointments—so growth comes from clarity, not guesswork.
I Don't Have Enough Time
Grace & Grit Marketing acts as your fractional marketing department, managing strategy, execution, and optimization so you can focus on patient care and practice operations. We handle the details, streamline your marketing efforts, and drive measurable growth—without the overhead of hiring in-house.
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I Don't Know Where to Start
Whether you’re launching a new practice or managing day-to-day growth, digital marketing can feel overwhelming. Grace & Grit Marketing helps practices attract the right patients, fill schedules, and grow revenue with a clear, results-driven strategy—without guesswork or wasted spend.
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Why Choose Grace & Grit Marketing?
Over 15 Years of Digital Marketing Experience
We bring over 20 years of digital marketing experience, with the past 16 years focused exclusively on medical practices. Our work is grounded in proven strategy—helping practices build visibility, attract the right patients and clients, and drive consistent, measurable growth.
Measuring & Reporting
Data drives our decisions. Our digital marketing services include ongoing analysis and reporting, allowing us to make continuous improvements while keeping you fully informed on performance.
Outstanding Communication
We maintain regularly scheduled check-ins to ensure alignment and a strong working partnership. We’re available during business hours via email, phone, text, or video—whatever works best for you. While we often respond sooner, all inquiries are answered within one business day.
Less Expensive Than Hiring In-House
Hiring an outside digital marketing partner is often more cost-effective than building an in-house team. Staffing, systems, training, and benefits can quickly consume a marketing budget. Grace & Grit Marketing gives you access to experienced specialists and proven systems—without the overhead of hiring, managing, and maintaining a full internal department.
Honesty & Transparency
Honesty and transparency are at the core of how we work. We believe trust is essential to building successful, long-term partnerships, which is why we’re upfront about our process, our strategy, and what it takes to achieve results. Our goal is to provide marketing you can rely on—clear, accountable, and focused on outcomes that matter.
Non-Binding Month-to-Month Contracts
We offer flexible, month-to-month agreements with no long-term contracts. While we’re committed to meeting expectations and delivering results, clients are never locked in—they’re free to continue because the partnership is working, not because they’re obligated.
Marketing Services for Medical Practices
Grace & Grit Marketing specializes in practice growth marketing for medical practices. Based near Charlotte, NC, we work with independent practices nationwide to clarify goals, strengthen visibility, and drive measurable growth through strategic digital marketing.
Our work focuses on outcomes that matter—booked appointments, patient and client acquisition, retention, and sustainable revenue growth—using a coordinated approach across SEO, conversion-focused websites, paid media, reputation management, and retention marketing.
Running a practice leaves little time for marketing. Strategy, execution, and ongoing optimization often fall to staff members whose primary roles are administrative or operational rather than marketing. Without dedicated expertise, efforts become fragmented, inconsistent, or deprioritized altogether.
Grace & Grit Marketing serves as an outsourced, fractional marketing department, providing experienced leadership, execution, and accountability without the overhead of building an internal team. Our services are flexible and tailored to each practice’s goals, growth stage, and resources so marketing works in support of your practice rather than becoming another burden.
Marketing Consulting
Marketing should never be a guessing game. If your current efforts feel fragmented or aren’t producing meaningful results, it’s time for a strategic approach that aligns marketing decisions with clear practice goals and measurable outcomes.
At Grace & Grit Marketing, we help medical practices develop and execute data-driven marketing strategies that improve visibility, drive booked appointments, and support sustainable growth. Whether you need a comprehensive marketing plan, an objective review of existing efforts, or expert guidance to optimize performance, our marketing consulting services provide the clarity, direction, and execution needed to move forward with confidence.
Website Design & Development
A strong website combines thoughtful design with reliable functionality. To earn trust and guide visitors toward booking, your website must be intuitive, fast, and easy to navigate across all devices.
At Grace & Grit Marketing, we approach web design and development with user experience at the center—creating visually polished, mobile-friendly websites that support your marketing strategy and reflect your practice professionally. Every decision is made with clarity, performance, and long-term growth in mind.
Your website is the digital home of your practice. Whether you’re refining design, improving functionality, or building something new, our web design and web development services are built to support visibility, engagement, and consistent appointment growth.
Search Engine Optimization (SEO)
Search engines prioritize high-quality content and strong user experience—rewarding websites that are clear, helpful, and easy to navigate. At the same time, search algorithms evolve constantly, evaluating hundreds of on-site and off-site factors to determine visibility.
A well-executed search engine optimization strategy helps your practice appear in the moments that matter most—when prospective patients or clients are actively searching for services you provide. By combining proven SEO tactics with thoughtful keyword research and technical best practices, we help improve visibility, attract qualified traffic, and support long-term growth.
Pay-Per-Click Advertising
Pay-per-click advertising is one of the fastest ways to increase visibility and drive targeted traffic to your website. PPC advertising campaigns place your practice in front of prospective patients and clients across search engines and select digital platforms—right when they’re actively looking for services you offer.
When executed strategically, PPC supports both short-term demand and long-term growth. Our approach focuses on targeting the right audiences, controlling spend, and optimizing for meaningful actions—such as calls, form submissions, and booked appointments—rather than clicks alone. Whether you’re competing locally or expanding into a broader market, paid advertising can play a key role in your overall marketing strategy.
Social Media Marketing
Social media plays an important role in how patients research and evaluate medical practices. With more than 5.6 billion people worldwide using social media, these platforms have become a standard part of how people discover, assess, and compare providers. In the U.S., nearly 90% of Americans use social media as a source of health information, making social presence a meaningful factor in the decision-making process before an appointment is booked.
For healthcare practices, social media marketing isn’t about trends or entertainment. It serves as a credibility check—reinforcing professionalism, consistency, and trust. Prospective patients often review social profiles alongside websites, reviews, and search results to determine whether a practice feels established, current, and aligned with their needs.
Grace & Grit Marketing develops and manages social media strategies for medical practices that support this evaluation process, maintaining a clear, professional presence across platforms such as Facebook, Instagram, and YouTube, while complementing your broader marketing efforts.
Graphic Design
Before a first impression can be made, your practice has to be seen. In a crowded digital landscape filled with social content, emails, ads, and competing messages, strong visual communication is essential. Thoughtful graphic design help capture attention, convey professionalism, and build a recognizable, trusted brand.
Grace & Grit Marketing provides professional graphic design for medical practices. From logos and brand assets to marketing materials, event collateral, and digital graphics, our designs are created to communicate clearly and align with your practice’s identity. Every piece is developed with both strategy and creativity in mind—supporting visibility, consistency, and long-term brand recognition across digital and print channels.
Email Marketing
Your existing patients and clients are one of your most valuable audiences. They already know your practice, trust your expertise, and are more likely to return when the timing is right. Staying top of mind in a crowded digital environment requires consistent, thoughtful communication, not just great care.
Strategic email marketing helps support that relationship. Grace & Grit Marketing works with medical practices to develop targeted, well-crafted email campaigns that reinforce trust, encourage return visits, and support long-term retention. Whether you are sharing educational updates, promoting services, inviting patients to events, or reactivating your database, our email marketing strategies are designed to strengthen engagement and increase lifetime value without overwhelming your audience.
Reputation Management
More than 95% of people consider online reviews an important part of their decision-making process, and nearly 40% will avoid a practice with poor reviews. For medical providers, online reputation plays a critical role in how prospective patients evaluate credibility, professionalism, and trust before scheduling an appointment.
Grace & Grit Marketing helps medical practices actively manage and protect their online reputation. Our reputation management services focus on monitoring reviews, responding appropriately to feedback, and strengthening ratings across key platforms such as Google, Facebook, and Yelp.
By highlighting positive patient experiences and addressing concerns thoughtfully, we help practices build trust, maintain credibility, and make a strong, lasting impression on prospective patients who are deciding where to seek care.
Logo Design
Your logo is often the first visual impression of your practice, and first impressions matter. A well-designed logo communicates credibility, professionalism, and clarity before a prospective patient or client ever visits your website or office.
Grace & Grit Marketing creates distinctive, strategic logos for medical practices, including new practice launches, ownership transitions, and rebrands. Our logo design process combines creative expertise with marketing insight to develop visual identities that feel polished, consistent, and aligned with your practice’s values. The result is a logo that supports recognition, builds trust, and maintains brand continuity across digital and print materials.
Event Marketing
Hosting events can be an effective way for medical practices to build visibility, educate the community, and strengthen trust. When aligned with a clear strategy, events create meaningful opportunities to connect beyond traditional marketing channels.
Event marketing is especially impactful for practices offering aesthetic or elective services, as well as wellness-focused practices that partner with complementary businesses such as yoga studios, gyms, or fitness centers. Practices may also collaborate with nonprofits or community organizations to support education initiatives, awareness months, or charitable causes.
Grace & Grit Marketing supports medical practices with strategic event marketing focused on promotion, positioning, and follow-up. From patient education events and open houses to cross-promotional partnerships and community initiatives, we help ensure each event supports visibility, engagement, and long-term growth while aligning with your practice’s values.
Content Marketing
Content marketing is the strategic creation of useful, relevant information designed to attract, educate, and build trust over time. For medical practices, this means providing clear, reliable content that helps prospective patients and clients understand services, evaluate options, and feel confident taking the next step.
Grace & Grit Marketing develops content marketing strategies that support visibility, credibility, and patient decision-making. From SEO-focused website copy and educational service pages to blog content, email campaigns, and social messaging, we create content that answers real questions, reinforces expertise, and supports long-term growth across all digital channels.
Take the First Step in Growing Your Practice!
Schedule a consultation to discuss your goals and explore how we can support your practice’s growth.
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Trusted by Medical Practices &
Leading Medical and Aesthetic Brands
Understand
Analyze
Execute
Optimize
Our Approach to Medical Practice Growth
Every practice we work with has different goals, challenges, and growth opportunities. Our approach is built around understanding the realities of medical marketing and delivering strategies that drive measurable outcomes, not just activity.
Step 1: Understand
We start by listening. Before recommending tactics, we take time to understand your practice, your services, your patient base, and your goals. We review your existing marketing, website, search visibility, and competitive landscape to identify what is working, where gaps exist, and where the greatest opportunities lie. This foundation allows us to define clear positioning and priorities that support sustainable growth.
Step 2: Analyze
Using insights from our assessment, we develop a focused marketing strategy aligned with your practice’s objectives. This includes identifying the right channels, messaging, and services to prioritize, whether that means improving search visibility, modernizing your website, launching targeted campaigns, or strengthening retention. The goal is always clarity, direction, and efficient use of resources.
Step 3: Execute
Once the strategy is approved, we move into execution. Our work is integrated across channels so each element supports the others. Website design, SEO, paid advertising, email marketing, content, and social media work together to guide prospective patients from discovery to booked appointments. Execution is thoughtful, consistent, and aligned with your brand and standards of care.
Step 4: Optimize
Marketing is an ongoing process. We continuously review performance data to understand what is driving results and where refinements are needed. By adjusting strategy and execution over time, we improve efficiency, strengthen outcomes, and ensure marketing continues to support your practice’s growth goals.
Website Design for Medical Practices
Digital Marketing Designed For Medical Practices
No cookie-cutter strategies. We build customized marketing plans aligned with your practice’s goals, market, and growth stage.
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