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Med Spa Marketing

Grow your med spa business while saving time & money
with our integrated digital marketing solutions.
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MED SPA MARKETING

Medical Spa Website Design

Your med spa website is your business’s#1 digital marketing asset, and a reflection of your trained aesthetic eye. Our med spa web design should be  attractive, responsive and clean, while the content should explain each of your services in a clear, informative and engaging manner. Most importantly, the pages should convert – take your site visitor from viewing your pages to booking an appointment. Learn more →

Medical SEO

Over 8 Million Google searches occur for a Med Spa each year in the U.S. In addition, Med Spa Near Me received 135,000 searches each month. Our medical spa marketing strategies can help new clients find your med spa website through targeted search engine optimization. We will focus on increasing your website’s search rankings for specific keywords. Learn more →

Med Spa Advertising

Google Ads and social media ads boost organic traffic we will build through SEO. We can target prospective clients in your local area searching for your services with a monthly ad budget you feel comfortable with. We will work to optimize the ads to improve performance, and we will show you the ROI through monthly reporting. In addition to digital advertising, we also advise med spas that are members of AmSpa or the National Med Spa Association on traditional advertising like print, and television. Learn more →

Social Media for Med Spas

With 2.93 billion monthly active users as of the first quarter of 2022, Meta’s Facebook is the most used online social network worldwide. Not far behind is Meta’s Instagram which had 1.21 billion monthly active users in 2021. Through our social media management, we can help you connect with the people who are looking for your services. We can also advertise targeting people in your demographic in your area. Learn more →

Med Spa Reputation Management

More than 95% of the consumers consider online reviews to be an important aspect of their decision-making process, with 40% of them refusing to visit providers with poor reviews. A negative online review can be very damaging to a medical practice. Our med spa marketing strategies can help you manage and protect your medical spa’s excellent reputation. We help med spas with reviews on Google, Facebook and Yelp, as well as sites like  RealSelf. Learn more →

Grow Your Med Spa with our Effective Marketing Solutions!

The med spa world is buzzing—and the competition is fierce. Over 75% of people searching for treatments like Botox or laser hair removal don’t scroll past Google’s first page, meaning if your med spa isn’t shining online, potential clients are booking with someone else. In this beauty-driven, digital-first market, a smart, standout med spa marketing strategy isn’t just a perk—it’s the foundation of growing your med spa into a must-visit destination.

At Grace & Grit Marketing, we don’t do generic. We craft data-driven, client-obsessed marketing strategies designed exclusively for med spas. From search engine optimization (SEO) and stunning website design to PPC advertising, social media marketing, and client retention via email marketing tactics, we help your business draw in new faces, boost your luxe reputation, and skyrocket your revenue.

If your current marketing feels more like a flicker than a spotlight—or it’s costing you more than it’s worth—it’s time to glow up. Let’s ignite a strategic, results-focused plan that puts your med spa where it belongs: dazzling clients, stealing the show, and booking appointments left and right.

Why Med Spas Struggle to Get Clients Online

Why Med Spa Marketing Matters

Standing out in the med spa game takes more than a sleek treatment room—it demands a digital edge. Too many owners stumble online because their marketing lacks cohesion or flair. Some settle for basic websites that don’t spark bookings. Others waste cash on ads that miss the mark, or they skip the chance to keep clients coming back for more glow. The result? Missed bookings, untapped potential, and a vibe that your med spa should be busier.
Without a med spa-specific digital strategy, you might be facing hurdles like these:

    • Low Search Engine Rankings – If your site isn’t optimized, clients searching “Botox near me” or “med spa in [your city]” won’t spot you.
    • Lackluster Websites – Slow load times, dated looks, or confusing layouts dim your shine, sending visitors to a competitor with more polish.
    • Faded Local Presence – Med spas thrive on local buzz, but if you’re not topping Google Maps or nearby searches, you’re out of sight.
    • Social Media Misfires – Clients crave stunning visuals on Instagram or TikTok—yet an uninspired or quiet profile leaves them scrolling past.
    • Client Retention Slips – Without follow-ups or loyalty hooks, clients vanish after one treatment instead of returning for the full glow-up.
      Sound like your story? You’re not alone—but you don’t have to stay dimmed. It’s time to flip the switch with a marketing strategy as bold as your treatments, turning challenges into your ticket to shine.

Our Med Spa Marketing Services

 

Custom Med Spa Website Design & Optimization

Your website isn’t just a page—it’s your med spa’s digital runway. At Grace & Grit Marketing, we skip the ordinary and build jaw-dropping, mobile-friendly, SEO-optimized websites tailored to med spas that don’t just dazzle—they deliver. Picture it as your online treatment room, inviting clients in and turning clicks into bookings.
Here’s what a show-stopping med spa website from us offers:

    • Instant Online Booking – Clients can snag a spot for fillers or facials in seconds, keeping your schedule glowing.
    • Client Education That Sells – From “How Long Does CoolSculpting Last?” to “Botox vs. Dysport,” we craft content that builds trust and sparks interest.
    • Fast, Mobile-Optimized Glamour – With searches soaring on phones, your site pops on every device—Google loves it, and so do clients.
    • Before-and-After Galleries – Stunning visuals of your work—think lip fillers or laser results—that prove your artistry and ignite desire.
    • SEO-Ready Foundations – Every pixel is built to rank, pulling in organic traffic from clients ready to glow.
      A website like this doesn’t just sit pretty—it hustles to grow your med spa, transforming browsers into loyal regulars.

Search Engine Optimization (SEO) for Med Spas

Landing at the top of Google isn’t magic—it’s method. Our SEO strategies are fine-tuned to lift your med spa to prime spots for searches like “best med spa in [your city]” or “hydrafacial near me.” We dig in to make sure clients find you first, every time.
Our SEO glow-up includes:

    • Local SEO Brilliance – We light up your presence on Google Maps and local results, drawing clients from your neighborhood.
    • On-Page SEO Shine – Keyword-rich content, polished meta tags, and structured data make your site a search engine star.
    • Content That Pops – Blogs like “Top 5 Benefits of Microneedling” or FAQs on trending treatments educate and climb rankings.
    • Google Business Profile Perfection – We tweak your profile to spark calls, clicks, and bookings from searchers.
      The payoff? More traffic, more appointments, and a spotlight where clients look first.

PPC Advertising for Med Spas

Want clients now, not next season? Pay-per-click (PPC) advertising is your fast-pass to bookings. We create and manage high-voltage Google Ads and social media campaigns that target clients craving your services—delivering results that sparkle in weeks.
Our PPC strategy is all about precision:

    • High-Intent Keyword Targets – We hit terms like “Botox specials” or “laser hair removal near me” to catch clients ready to commit.
    • Ad Copy & Landing Page Magic – Irresistible ads paired with custom pages turn clicks into consultations, not fades.
    • Retargeting That Reignites – We re-engage visitors who hesitated, keeping your med spa in their glow-up plans.
    • Smart Spending – No budget burn—just qualified leads who are serious about treatments.
      When you need instant buzz, PPC puts your med spa on the map—fast.

Social Media Marketing for Med Spas

Social media isn’t just a platform—it’s your med spa’s stage. We design dazzling campaigns that turn Instagram, TikTok, and Facebook into client pipelines, blending beauty with bookings.
Here’s how we make it sparkle:

    • Eye-Catching Content – Before-and-afters, treatment teasers, and skincare tips that stop scrolls in their tracks.
    • Targeted Ads That Wow – We run campaigns to hit local clients with offers like “20% off your first facial” they can’t resist.
    • Video That Mesmerizes – Quick reels of a hydrafacial in action or client glow-ups that scream luxury and trust.
    • Engagement That Bonds – We handle comments and DMs, turning followers into fans—and fans into bookings.
      A radiant social presence keeps your med spa trending, irresistible, and packed.

Email Marketing & Client Retention Strategies

New clients are fabulous, but keeping them hooked is the secret to a booming med spa. Our email marketing strategies nurture those connections, ensuring clients return for their next peel, filler, or laser session.
We deliver:

    • Automated Appointment Reminders – Keep no-shows at bay and your chairs full with chic, timely nudges.
    • Client Newsletters That Glow – Skincare advice, treatment spotlights, or VIP specials that clients can’t wait to open.
    • Reactivation Campaigns That Rekindle – Targeted emails to lure back one-timers with offers too good to pass up.
      Retention isn’t just savvy—it’s a revenue booster that turns first-timers into your med spa’s biggest fans.

Reputation Management & Online Reviews

Your online reputation is your med spa’s crown jewel. With 80% of clients trusting reviews as much as a friend’s word, a stellar rating can define your success. We help you sparkle online and turn thrilled clients into your loudest cheerleaders.
Our reputation plan includes:

    • Effortless Review Glow – We guide happy clients to drop 5-star raves on Google, Yelp, and Instagram.
    • Graceful Feedback Handling – We monitor reviews and respond with poise, showing you shine even under pressure.
    • Flawless Listings – Accurate, updated info across directories so clients always find the real you.
      A dazzling reputation doesn’t just attract clients—it cements your status as the go-to med spa in town.

Take Control of Your Med Spa Growth

At Grace & Grit Marketing, we’re more than a marketing crew—we’re your partner in crafting a med spa that’s the talk of the town. Whether you’re ready for a website that wows, Google rankings that dazzle, ads that fill treatment rooms, or retention tactics that keep clients glowing, we’ve got the expertise to make it happen. Our med spa-specific solutions are built on data, fueled by results, and customized to your vision of luxe success.

Ready to turn heads, attract more clients, and grow with flair? Call 704-800-6245 today to see how Grace & Grit Marketing can transform your online presence into a client-booking powerhouse. Let’s light it up—your next client is already dreaming of their glow-up.

Take the First Step in Growing Your Med Spa Business!

Schedule a FREE 15-minute consultation call with us and we’ll share how we can help you grow your business.
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Don’t Just Take Our Word for it. Read What Our Clients Say.

We at Midlothian Dermatology cannot say enough about the incredible impact Grace & Grit Marketing has had on our practice. When we partnered with them, our primary goal was to enhance our online presence and attract more patients. What we received was far beyond our expectations. Grace & Grit completely revitalized our website, refreshed our logo, and updated our print design, giving us a fresh, modern look that perfectly represents our brand.

Their work didn’t stop at design. Grace & Grit has been instrumental in managing our monthly promotions and consistently posting to our social media channels. Their posts are not only engaging but also educational, covering a wide range of dermatologic conditions, offering behind-the-scenes glimpses of our practice, and promoting our cosmetic services.
Several friend and other businesses have been impressed.

The results speak for themselves. Over the past year, our cosmetic side of the practice has experienced remarkable growth, with monthly revenue increasing by 40%. Our dermal filler services alone have seen a tremendous boost, with a staggering 100% increase. Grace & Grit’s strategic and effective marketing campaigns have been key to this growth. For any dermatology practice looking to enhance their marketing efforts and achieve substantial growth, we highly recommend Grace & Grit Marketing.

Erin Adams, MD, FAADMidlothian Dermatology

Andrea is a hard worker and brings to her clients a vast knowledge of marketing, PR and people skills. In our practice, Andrea was crucial in helping us land TV and print media exposure.

George Bitar MD, FACSBitar Cosmetic Surgery Institute

Grace and Grit Marketing has been an absolute blessing. Andrea is professional, thorough, creative, and dedicated. She honestly goes that extra mile to ensure your success. I am excited about our ongoing marketing collaborations as my business grows.

Katina Miles, MD, FAADSkin Oasis Dermatology

Andrea is great to work with. She does amazing work with website design and search engine optimization. She has moved our website up to the top of the google search in record time!

Rebecca Kazin, MD, FAADICON Dermatology

I have known Andrea professionally for 6 years and have used her services for a year and a half. Having worked with Andrea Rodgers previously at another dermatology practice, I knew I wanted to hire her for my own business. I can honestly say she was invaluable in assisting me in the launch of my new dermatology practice. She has given us great advice and ideas to market our services and products, including adding e-commerce to my website, implementing email marketing, graphic design, managing social media and writing content for our website.

She is bright, cheerful and very responsive, getting back to you or having deliverables ready when she says she will. I have no hesitation in recommending her services, in fact I think a lot of companies could benefit from working with her. She has been a pleasure to work with and has significantly improved the SEO of my business in a short time. I highly recommend Andrea and her marketing services!

Brenda Pellicane, MD, FAADICON Dermatology

Andrea sets the bar for professionalism. She is detail-oriented and creative, exactly what you want in your corner for a marketing partner.

Dan RodgersCEO at MedCo Data, LLC

Andrea is tech savvy and has a big heart. She is extremely organized, and detail oriented. You can always count on her for excellent results and honest professional business advice. I felt very comfortable referring her business to my most demanding business colleagues. She is a true professional and a pleasure to work with in the field. Her clients are impressed with her integrity, creativity, and follow-through. She has helped many medical practices grow via her online and offline techniques.

Wendy PittmanVice President of Corporate Accounts, WiQo® US, Inc.

Andrea is devoted to her work. She is easily accessible and wonderful to work with. Her inventive and detail-oriented style makes her an asset for physicians looking to market themselves via social media. I highly recommend her as a marketer.

Tania Peters, MD, FAADCapital Laser & Skincare

Andrea helped us create a new website for our dental practice in downtown DC. The new design was beautiful, and our website traffic doubled in just one month. Andrea has really helped our business with video production, graphic design and social media.

Judi DeutschOwner, Washington Center for Dentistry

Andrea Rodgers is highly detailed oriented and skilled in Social Media Marketing. She is a true professional and a pleasure to work with in the field. When I have referred clients to her, the clients are impressed with her follow-up, her creativity, and the way that she creates a timeline of ideas and then makes them come to life. She will be able to help a practice grow their internet and social media presence without the stress and distraction.

Rebecca ParkerRebecca Merchant, Territory Manager at Merz Aesthetics Inc.

I love my new website. I get so many compliments on it. The invitation for one of the events Andrea planned for me used my photo, and I was actually recognized by a complete stranger while going to the movies in Georgetown one night. She definitely got a lot of buzz for me! My website traffic is up significantly, and my business has actually doubled in the six months I've been working with her.

Howard Brooks, MD, FAADSKIN of Georgetown, Washington, DC

Andrea's professionalism and enthusiasm is exemplary. Andrea's high character and integrity is matched by her drive. I would highly recommend Andrea to any company looking to create and expand its marketing and online presence to enhance visibility and sales.

Tina Alster, MD, FAADWashington Institute of Dermatologic Laser Surgery

At the Washington Institute of Dermatologic Laser Surgery, we relied on Andrea for her excellent skills in web development, SEO, branding, graphic design, social media strategy and reputation management. Andrea also helps to identify strategic partnerships and does an excellent job of pitching the media to support our luxury brand. Working with Andrea was a professional pleasure that consistently exceeds expectations.

Kristin CoffieldPatient Liaison,Washington Institute of Dermatologic Laser Surgery

Helping Great Practices Grow