Case Studies Lopez Chiropractic

THE CHALLENGE

The Objective: Breaking into a Saturated Market

Dr. Lopez

Dr. Lopez had recently opened his new practice in Shelby, NC, bringing chiropractic care to the community. However, he faced a severe competitive disadvantage: his initial Wix website was buried deep on the 4th or 6th page of Google search results.

The Stakes:

Research shows that over 75% of users never scroll past the first page of search results. While established competitors dominated Page 1, Dr. Lopez’s practice was effectively invisible to the vast majority of potential patients.

The Goal

I aimed to rescue the practice from this “digital dead zone.” I needed to overcome the technical limitations of the existing site and force Google to rank the practice alongside long-standing local giants, ensuring it could capture the local traffic essential for a new business’s survival.

The Strategy

The Solution: A Holistic SEO & Visual Identity Overhaul

To secure the coveted first page, I executed a strategy that blended technical SEO with a fully realized visual brand and conversion-focused design.

Future-Proofing with AEO (Answer Engine Optimization)

I didn’t just write for Google; I optimized for the future of search (AI). I implemented a strategic FAQ section on every page, directly answering natural language questions about treatment and recovery. This tactic captures Google “People Also Ask” snippets and positions the practice as the primary answer for AI tools.

Visual Identity & Brand Cohesion

Dr. Lopez had an existing logo but lacked a comprehensive brand look. I built a complete visual identity system around his mark, selecting a harmonizing color palette and typography to convey medical authority and warmth. I then directed a visual strategy that blended brand-consistent imagery with custom office photos to ensure the site looked polished from Day 1.

Symptom-Based Content Expansion

I created dedicated, keyword-rich pages for specific conditions—including Back Pain, Sciatica, and Scoliosis. This allowed the practice to capture high-intent traffic from patients searching for relief from their specific symptoms rather than just generic chiropractic terms.

Conversion-Focused Copywriting

I ensured the writing wasn’t just “keyword stuffing” for robots. I wrote the copy for clean design and conversion, using empathetic language to guide users smoothly from learning about a condition to booking an appointment.

THE IMPACT

The Results: Establishing a Digital Footprint

By pivoting from a generic template to a strategic, SEO-driven content foundation, I successfully helped the practice enter the local market:

Solved the Ranking Crisis:

I rocketed the website from the invisibility of the 4th and 6th pages directly to the top of the first page of Google search results.

500% Traffic Growth:

Driven by first-page visibility, monthly organic site visitors surged from 49 to 299, flooding the new practice with local inquiries.

Captured “Near Me” Traffic:

I successfully directed local patients to the new location by optimizing for proximity-based keywords.

Competitive Differentiation:

I established the brand not just as “another chiropractor,” but as a visible leader specializing in Bilingual and Veteran support.

Let’s Connect With Us

My Approach

Your Outsourced Marketing Partner for Practice Growth

Brand Identity & Strategy The Foundation

I build your visual voice from the ground up—creating distinctive messaging that positions your practice as a community leader.

High-Conversion Web Design

Turning visitors into patients. I build beautiful, functional sites focused on mobile speed, ADA compliance, and friction-free booking funnels.

Search Engine Optimization (SEO)

Dominating local search. I use deep keyword research and technical best practices to place you at the top of Google for the procedures patients are researching.

Reputation Management

Building trust. I implement automated systems to monitor feedback, protect your brand credibility, and drive a steady stream of 5-star Google reviews.

Google & Meta Advertising

Capturing immediate intent. I manage Google and Meta Ads to target patients actively looking for solutions right now, optimizing spend to ensure zero wasted budget.

Social Media Marketing

Building authority. I manage your presence on Facebook and Instagram with educational, HIPAA-compliant content that fosters trust.

Email Marketing & Retention

Maximizing Lifetime Value. I use strategic nurture sequences to reactivate existing patients—keeping your practice top-of-mind.

In-Office Strategy & Consulting

Closing the loop. I act as your partner, bridging the gap between digital ads and your front desk with cohesive signage and staff training.