Web Design for Medical Practices
Patients research online before choosing a provider. Your medical website should build trust quickly, support local search visibility, and make it easy for patients to request an appointment.
Grace & Grit Marketing provides web design for medical practices that is built for both SEO and conversion. With 20 years of digital marketing experience and 16 years focused specifically on practice marketing, we create websites with clear service page structure, patient-focused messaging, and a strong path to booked appointments.
What Makes Our Practice Websites Different
Many practices come to us after working with agencies that lock their website into a proprietary system, making it difficult to make changes or switch providers. We take a different approach.
We build websites your practice owns, with hosting in your name and full access to the platforms and accounts behind your marketing. Our websites are structured to earn organic visibility and guide patients toward booked appointments, so your practice is not forced to rely on paid advertising to overcome a weak foundation. When appointment requests are tied into your EMR or EHR, patient communication stays within your established workflows. And if we manage Google Analytics or Google Ads, those accounts remain owned by your practice so your data and performance history stays with you.
Practice ownership, not proprietary platforms – Your practice owns the website and hosting. We do not place sites on an agency-owned system. Hosting is set up in your name through providers like Squarespace or GoDaddy, and you pay the provider directly.
Built for organic visibility and booked appointments – We build websites with SEO-ready structure and patient-focused pathways so you are not relying on paid ads to compensate for a site that does not rank or convert.
EMR and EHR appointment request integration – We can integrate your website with your EMR or EHR so appointment requests and patient communication stay within the HIPAA-compliant systems your practice already uses.
Privacy-minded and accessibility-conscious – We build with patient privacy and usability in mind, including clear navigation, readable layouts, and accessibility-conscious design.
Transparent analytics and advertising accounts – If we manage Google Analytics or Google Ads, the accounts are created and owned by your practice. You keep full access and the complete history of your data and performance.
Optional trust and engagement integrations – We can display Google reviews and integrate your Instagram feed when it supports your patient experience and brand.
What’s Included in Our Medical Web Design Projects
Every practice is different, but our web design projects are built around the essentials that support visibility, trust, and booked appointments.
Strategic page planning – We map the pages your practice needs, prioritize what should be live at launch, and organize content so patients can find what they need quickly.
Practice-focused design and build – A modern, mobile-friendly website built on WordPress or Squarespace, designed to reflect your practice and guide patients toward appointment requests.
SEO-ready structure – Clean site architecture, service page structure, and on-page SEO foundations so your website can earn organic visibility over time.
Conversion pathways – Clear calls to action, click-to-call on mobile, and appointment request pathways integrated with your EMR or EHR when applicable.
Trust and credibility elements – Provider and team presentation, credentials, and optional integrations like Google reviews or an Instagram feed when it supports your patient experience.
Ownership of Google Accounts – If we set up Google Analytics, Search Console or manage Google Ads, accounts are owned by your practice so you retain full access and history.
Launch support and training – Testing across devices and browsers, a clean launch process, and guidance so your team can manage basic updates confidently.
Web Design Services for Medical Practices
WordPress Development
A professional, well-designed website is essential for attracting and converting patients. We have been creating custom WordPress websites since 2007, giving us nearly two decades of expertise in building beautiful, high-performing, user-friendly sites. We build custom WordPress websites that are tailored to your practice needs.
- Easy to edit – Manage your content effortlessly with a user-friendly content management system (CMS).
- Search engine optimized – Built with SEO best practices to help your site rank higher in Google searches.
- Highly customizable – We ensure your website aligns perfectly with your practice brand.
- Reliable and scalable – Designed for practices of all sizes, from single-provider offices to growing groups.
Squarespace Development
Squarespace is a fully hosted, all-in-one platform that includes hosting, design tools, and built-in features, which can make ongoing maintenance less expensive than WordPress. It is a strong fit for many solo providers and smaller health practices that want a streamlined website with fewer moving parts. Squarespace is more limited than WordPress for advanced customization and long-term scalability, so we will help you choose the right platform based on your goals.
- Easy to edit and update: Use the drag-and-drop editor to make changes in real time, no coding needed.
- Search engine optimized: Built with SEO best practices to support stronger visibility in Google searches.
- Automatic updates and security: Squarespace handles software updates, backups, and core security.
- No separate hosting required: Your website and hosting are managed together on one secure platform.
Responsive Web Design
With more than half of website traffic coming from mobile devices, your practice website must look and function smoothly on every screen size. We use responsive design to ensure a consistent experience on phones, tablets, and desktops, with a clear path to request an appointment.
- Mobile-friendly – Optimized for every device and screen size.
- Improved user experience – Clear, intuitive navigation that helps patients find what they need.
- Supports SEO performance – Google prioritizes mobile-friendly websites in search results.
- Built for all platforms – Your site adjusts smoothly whether viewed on a phone, tablet, or desktop.
WooCommerce & Shopify eCommerce Development
Some medical practices sell services or products online, such as memberships, packages, prepaid treatments, virtual consults, or skincare. We build secure eCommerce and payment solutions using WooCommerce (WordPress) and Shopify, tailored to your practice goals and patient experience. Whether you are launching online sales for the first time or improving an existing store, we design streamlined purchasing experiences that are easy to manage and built for conversion.
- WooCommerce and Shopify experts – Custom-built stores tailored to your practice.
- Easy-to-manage store setup – Simplified products, orders, and payment processing.
- Seamless platform fit – WooCommerce for WordPress users and Shopify for a standalone solution.
- Conversion-focused design – Built to support clear purchasing decisions and smooth checkout.
Graphic Design Services
Your practice’s visual identity is a key part of patient trust. Consistent, professional design helps your practice look credible across every touchpoint, from your website and emails to in-office materials and social content. We create clean, on-brand visuals that reinforce your messaging and support a polished patient experience.
- Logo design – A unique, professional logo tailored to your practice.
- Infographics & digital visuals – Engaging graphics to communicate that communicate clearly to your patients.
- Branded marketing materials – Business cards, brochures, social media graphics, and digital assets.
- Custom eBook & guide design – Professionally designed content that establishes authority and credibility.
Website Hosting & Security
A secure, reliable website is essential for patient trust and consistent performance. Hosting is set up in your practice’s name through providers like Squarespace or GoDaddy, and you pay hosting directly. We do not mark up hosting or place your site on a proprietary system. If you want support, we can help with setup, maintenance, and troubleshooting based on your platform.
- Squarespace hosting–Fully hosted platform with built-in security, updates, and maintenance handled by Squarespace.
- GoDaddy hosting for WordPress–Hosting set up under your account, with options that can scale as your website grows.
- Optional support–We can assist with backups, security best practices, plugin updates, and performance improvements so your site stays stable and secure over time.
Link Building & Off-Page SEO
Backlinks, which are links from other websites to yours, remain an important factor in how Google evaluates credibility and authority. We build high-quality, relevant links that support stronger search visibility for your practice and complement your on-page SEO and website structure. Our off-page SEO strategies include:
- Building links from trusted industry sources and directories.
- Securing editorial placements and contributed articles where appropriate.
- Creating shareable content that naturally attracts backlinks.
SEO Monitoring & Reporting
SEO is not a one-time project. It requires ongoing tracking, analysis, and refinement. We monitor rankings, website traffic, and user engagement using trusted SEO and analytics tools, then provide clear reporting with practical recommendations your practice can act on. Our reports include:
- Keyword ranking updates to track improvements.
- Website traffic and user insights to measure success.
- Ongoing SEO recommendations to support steady, long-term growth.
SEO-Backed Web Design for Medical Practices
A strong website helps patients stay, learn, and take the next step. SEO helps the right patients find you in the first place. When design and SEO are built together, your website is positioned to earn organic visibility and convert that traffic into booked appointments.
That is why SEO foundations are part of our web design process. We build websites with a clear structure, patient-focused content organization, and performance best practices so your practice can be found in search and trusted once patients arrive.
Website Architecture
We build clear page structure and intuitive navigation so patients can find what they need quickly, and search engines can understand what your practice offers.
Modern Coding
Clean, reliable development practices that support performance, accessibility, and long-term maintainability on WordPress or Squarespace.
Optimized Speed
Fast load times support patient experience and help improve performance signals that impact search visibility.
Mobile-Friendly
Every website is built to function smoothly across phones, tablets, and desktops, with a clear path to request an appointment.
Business Discovery & Strategy
Content Planning & SEO Strategy
Custom Web Design & Development
Testing, Launch & Training
Our Medical Web Design Process
Step 1: Discovery and Strategy
We learn your services, patient audience, and goals, then determine the pages your practice needs to rank and convert. This typically includes core treatment and condition pages, provider pages, and other priority keywords based on how patients search. We also confirm the right platform for your needs, WordPress or Squarespace.
Step 2: Content Planning & SEO Strategy
We write patient-focused, SEO-optimized content designed to support both search visibility and booked appointments, including treatment, condition, and provider page copy based on how patients search. You review the content and provide feedback so messaging is accurate, aligned with your practice, and approved before build.
Step 3: Custom Web Design & Website Development
After content is approved, we source high-quality stock images or use the photos you provide. We have years of experience selecting visuals that match each practice’s brand and specialty. We then create Figma mockups for the homepage and your service and condition page templates so you can review the layout and design direction and request changes before anything is built. Once the design is approved, we build your website in WordPress or Squarespace. Most website projects take 2 to 3 months, depending on the number of pages and review timing.
Step 4: Testing, Launch & Training
We complete integrations, run cross-device and browser testing, and finalize internal linking across service, condition, and provider pages to support search visibility and patient navigation. You receive a final review link before launch so you can confirm content, layout, and functionality. After launch, we connect or set up Google Analytics and Google Search Console and confirm tracking is working correctly. We then provide training and guidance so your team can confidently manage updates moving forward.
Why Choose Grace & Grit Marketing?
Over 15 Years of Digital Marketing Experience
We bring over 20 years of digital marketing experience, with the past 16 years focused exclusively on healthcare practices. Our work is grounded in proven strategy—helping practices build visibility, attract the right patients and clients, and drive consistent, measurable growth.
Measuring & Reporting
Data drives our decisions. Our digital marketing services include ongoing analysis and reporting, allowing us to make continuous improvements while keeping you fully informed on performance.
Outstanding Communication
We maintain regularly scheduled check-ins to ensure alignment and a strong working partnership. We’re available during business hours via email, phone, text, or video—whatever works best for you. While we often respond sooner, all inquiries are answered within one business day.
Less Expensive Than Hiring In-House
Hiring an outside digital marketing partner is often more cost-effective than building an in-house team. Staffing, systems, training, and benefits can quickly consume a marketing budget. Grace & Grit Marketing gives you access to experienced specialists and proven systems—without the overhead of hiring, managing, and maintaining a full internal department.
Honesty & Transparency
Honesty and transparency are at the core of how we work. We believe trust is essential to building successful, long-term partnerships, which is why we’re upfront about our process, our strategy, and what it takes to achieve results. Our goal is to provide marketing you can rely on—clear, accountable, and focused on outcomes that matter.
Non-Binding Month-to-Month Contracts
We offer flexible, month-to-month agreements with no long-term contracts. While we’re committed to meeting expectations and delivering results, clients are never locked in—they’re free to continue because the partnership is working, not because they’re obligated.
Why Medical Practices Trust Us for Web Design
Deep Experience in Medical Web Design
With nearly 20 years of website experience and 16 years focused on medical and dental practices, we understand what patients need to see to feel confident taking the next step, and what your website needs to rank and convert.
Built for Visibility, Trust, and Booked Appointments
Every website is developed with SEO foundations, patient-focused messaging, and clear conversion pathways. The goal is a website that supports organic visibility and makes it easy for patients to request an appointment.
Ownership and Transparency
Your practice owns the website, hosting, and key marketing accounts. We do not use proprietary platforms, and we build on WordPress or Squarespace so you retain control and flexibility long-term.
A Process Designed for Busy Practices
From content approval and Figma layouts to integrations, testing, launch, and training, our process is structured to keep projects moving while giving you clear review points and an end result your practice can confidently use and build on.
A high-performing website should do more than look polished. It should help your practice earn visibility in search, build trust quickly, and guide patients toward booked appointments.
Call us at (704) 800-6245 or use our online contact form to request a consultation and discuss next steps for your practice website.
Recent Website Work for Medical Practices
MEDICAL PRACTICE WEBSITE DESIGN FAQ’S
How much does a medical practice website cost?
Website investment depends on the number of pages, the level of content support, and the functionality your practice needs. Projects vary based on whether you need treatment and condition pages for SEO, provider pages, and integrations.
How is a medical practice website different from a general business website?
Practice websites need to build trust quickly and support how patients choose providers. That includes clear service and condition pages, provider credibility, patient-friendly navigation, and appointment request pathways.
How long does it take to build a medical practice website ?
Most projects take 2 to 3 months, depending on the number of pages, how quickly content is approved, and whether photos and integrations are ready during the build.
Do you build websites on WordPress or Squarespace?
Yes. We build on WordPress and Squarespace and recommend the best fit based on your goals, the number of pages you need, and how much flexibility you want long-term.
How can web design help my medical practice grow?
A well-designed medical practice website helps growth by improving search visibility, building patient trust, and making it easy to request an appointment. When your services are clearly organized with SEO-ready structure, strong internal linking, and patient-focused messaging, more of the right patients can find you in Google and follow through. It also reduces friction for your team by answering common questions, setting expectations, and guiding patients to the next step.
Will my website be search engine optimized?
Yes. We build SEO foundations into the website, including service page structure, internal linking, mobile performance, and on-page optimization to support search visibility over time.
Do you write the website content?
Yes. We write patient-focused, SEO-optimized content designed to support both search visibility and booked appointments. You review and approve the content before it is built into the site.
Do you design mobile-friendly websites?
Yes! Every practice website we build is fully responsive, meaning it will adapt seamlessly to desktops, tablets, and smartphones, providing a smooth browsing experience on any device.
Can I update my website myself after it's built?
Absolutely! We build user-friendly WordPress and Squarespace websites and provide training after launch so you can confidently update text, images, and basic page content. Many practices choose to continue working with us for ongoing website maintenance and updates through a monthly support package.
How do appointment requests work on the website?
We can integrate appointment request pathways with your EMR or EHR so patient communication stays within the systems your practice already uses.
Do you provide website hosting and security?
Yes. If your website is built on Squarespace, hosting and core security features are built into the platform. If WordPress is the right fit, we set up hosting and security through GoDaddy under your practice’s account, so you retain full ownership and access. Backups can be handled through GoDaddy, and ongoing monitoring, updates, and maintenance can be provided through our monthly support package. We do not use proprietary hosting systems.
Take the First Step in Growing Your Practice!
Schedule a consultation to discuss your practice goals and explore how our marketing approach can support growth.
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