Marketing in Shelby NC Pay Per Click PPC

Pay Per Click Advertising

Turn Clicks into Customers

Drive Immediate Results with Pay Per Click Advertising

When customers are searching for your products or services, are they finding you—or your competitors? Pay-Per-Click (PPC) advertising is one of the fastest and most effective ways to put your business in front of ready-to-buy customers. With targeted PPC campaigns on Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads, we help small businesses generate leads, increase sales, and maximize return on investment (ROI).

At Grace & Grit Marketing, we create highly strategic, data-driven PPC campaigns that ensure your budget is spent efficiently and your ads are seen by the right audience at the right time. Whether you need to increase website traffic, generate qualified leads, or boost e-commerce sales, our PPC experts design and manage campaigns that deliver real, measurable results.

Why Pay Per Click Advertising Matters

Unlike organic marketing strategies, PPC advertising drives immediate website traffic and conversions. With the right strategy, you can reach your ideal customers instantly, whether they are searching for services on Google, browsing social media, or engaging with professional content on LinkedIn.

A well-optimized PPC campaign allows you to:

Appear at the top of search results when customers are actively looking for your services.
Target the right audience based on location, demographics, and online behavior.
Control your budget and only pay when someone clicks on your ad.
Get instant, measurable results with detailed analytics and tracking.

But not all PPC campaigns are created equal. A poorly managed campaign can waste your budget without generating meaningful leads. That’s why we take a strategic, data-driven approach to ensure every dollar spent delivers maximum ROI.

Our Pay Per Click Advertising Services

Google Ads Management

Google Ads (formerly AdWords) is the most powerful PPC platform, allowing businesses to appear at the top of Google Search, Display Network, and YouTube Ads. We create and manage Google Ads campaigns that:

Target the right keywords to connect with people actively searching for your services.
Optimize landing pages to improve conversion rates.
Use strategic bidding strategies to maximize your budget.
Continuously test and refine campaigns for optimal performance.

Whether you need Search Ads, Display Ads, or Remarketing Campaigns, we ensure your ads are optimized to drive clicks, leads, and sales.

Squarespace Development

With billions of active users, Facebook and Instagram Ads allow you to reach highly targeted audiences based on interests, behaviors, and demographics. Our Meta Ads services include:

Custom ad creative and copywriting that grabs attention and drives engagement.
Audience targeting strategies to reach potential customers at every stage of the buying journey.
A/B testing and data analysis to continuously improve performance.
Retargeting campaigns to bring back visitors who didn’t convert the first time.

Whether you’re looking to increase brand awareness, drive website traffic, or boost online sales, our expertly managed Meta Ads campaigns help turn clicks into customers.

LinkedIn Ads

For businesses targeting professionals, executives, or decision-makers, LinkedIn Ads provide a unique opportunity to reach high-value clients. Our LinkedIn Ads services include:

Sponsored content and InMail campaigns for direct engagement with professionals.
Lead generation ads designed to capture business inquiries.
Precise audience targeting based on job title, industry, and company size.
Performance tracking and optimization to maximize ad efficiency.

If your business sells to other businesses (B2B) or needs to reach a professional audience, LinkedIn Ads can be an invaluable tool for driving high-quality leads.

PPC Strategy & Optimization

A successful PPC campaign isn’t just about launching ads—it’s about ongoing optimization and data-driven improvements. We continuously analyze and refine your campaigns to ensure maximum performance by:

Tracking key metrics like cost-per-click (CPC), conversion rates, and ROI.
Adjusting bids and budgets based on performance trends.
A/B testing ad creatives and landing pages to improve conversions.
Eliminating wasted ad spend to ensure your budget is spent efficiently.

Our goal is to create PPC campaigns that don’t just bring traffic, but bring the right traffic—people who are ready to become customers.

Research & Strategy Development

Campaign Setup & Ad Creation

Campaign Launch & Monitoring

Ongoing Optimization & Scaling

Our Pay Per Click Advertising Process

Step 1: Research & Strategy Development

We begin by understanding your business, audience, and goals. We conduct in-depth keyword research, competitor analysis, and audience targeting to develop a campaign that aligns with your objectives.

Step 2: Campaign Setup & Ad Creation

Once the strategy is set, we build high-performing ad campaigns with compelling copy, targeted messaging, and optimized landing pages to drive conversions.

Step 3: Campaign Launch & Performance Monitoring

After launching your ads, we continuously track and measure results, ensuring that your campaign is running efficiently and delivering ROI.

Step 4: Ongoing Optimization & Scaling

PPC success doesn’t stop at launch. We continuously optimize your campaigns, refining targeting, adjusting bids, and testing new ad variations to improve results over time.

Why Choose Grace & Grit Marketing?

Over 15 Years of Digital Marketing Experience

We’ve been helping businesses like yours implement digital marketing strategy and reach more customers for over 15 years. Our digital marketing agency uses tested and proven strategies that have helped countless businesses create a successful online presence – check out some of our work.

Measuring & Reporting

Data is powerful – our digital marketing services include sophisticated analysis and reporting so that we can make continuous improvements and keep you fully informed on performance.

Outstanding Communication

We have regularly scheduled calls with our marketing clients to ensure a strong partnership. Our team is available to communicate with clients anytime, as often as they’d like during business hours. Most clients do so through email, phone, text or video call. We adjust to your preferences. While we aim to respond much faster, every question is answered within 24 hours.

Less Expensive Than Hiring In-House

Hiring a outside digital marketing agency is more cost-effective for most small businesses. An in-house staff, facilities, systems, training, and benefits can eat up your marketing budget. We provide you with the best talent in the field that you couldn’t otherwise get hiring each person.

Honesty & Transparency

Being honest with our customers and others we work with is the only way to create a successful and sustainable business. Honesty creates transparency and builds trust. We want to provide a service you can trust to get the results you want to see – which is why we do everything we can to make our processes crystal clear and put transparency at the heart of everything our digital marketing agency does.

Non-Binding Month-to-Month Contracts

We offer our digital marketing clients great flexibility with our non-binding monthly contracts. We understand that our clients have certain expectations for our digital marketing agency, and while we work our hardest to meet them, they are free to walk away at any time if they aren’t happy with the results.

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Don’t Think Pay Per Click Ads Are For You?

Whether your company is trying to improve growth this year, expand, or get a foothold in the market, a correct PPC can help. PPC advertising is continuous; when PPC is done right, your company should be returning on investment favorably. From small Etsy businesses to Fortune 500 companies, PPC helps businesses or all sizes bring in revenue.

Constant improvement, regular maintenance all the while keeping your competitive landscape current. Effective PPC management requires a knowledge of your sector and how PPC operates. This means that we will collaborate with you to grasp your industry, how your consumers are looking to provide the most focused ads to drive business your way.

Strategic Options

With Google, Meta and LinkedIn ads, there are a variety of solutions to deliver the right message for your business.

Specified Reach

Define and target a specific audience based on various parameters such as location, demographics, interests, behaviors, or device usage. This ensures that your ads are shown to the most relevant users who are more likely to engage with your business, maximizing ad efficiency and ROI.

Controlled Budget

With Pay Per Click ads, you get to choose your daily budget and are able to increase or decrease budget as needed.

Increased Exposure

PPC ads help you reach your ideal audience, boosting visibility for your business, products, and services.

Why Small Businesses Trust Grace & Grit Marketing for Pay Per Click Advertising

15+ Years of Digital Marketing Experience
- We have over a decade of experience managing successful PPC campaigns for small businesses, ensuring that your advertising dollars are spent wisely.
Data-Driven Strategies for Maximum ROI
- We don’t guess—we use real-time data and analytics to make informed decisions that improve performance, lower costs, and increase conversions.
Full Transparency & Ongoing Reporting
- We provide clear, detailed reports so you always know how your campaigns are performing. No hidden fees, no confusing metrics—just real results.
Customized Campaigns, Not Generic Templates
- Your business is unique, and so is your PPC strategy. We customize every campaign to fit your brand, industry, and target audience for maximum impact.
Affordable, Scalable Solutions
- Whether you need Google Ads, Meta Ads, or LinkedIn Ads, we offer flexible, cost-effective PPC management services tailored to your budget and growth goals.

Get More Leads & Sales with Expert PPC Advertising!

A well-managed PPC campaign can be the difference between slow growth and explosive success. Let us help you reach the right customers, maximize your ad budget, and drive real business results with expert PPC advertising strategies. Call us at (704) 800-6245 or use our online contact form to schedule a free consultation to learn how our PPC Advertising Services can help your business grow.

PAY PER CLICK ADVERTISING FAQ’S

What is PPC and why should I consider it for my business?

Pay-per-click (PPC) is an advertising strategy that places ad content at the top of search results pages for certain keywords. Usually, these are high-volume keywords your target audience is searching for. Each time someone clicks that PPC ad, the company pays Google for the click. PPC cost per click (CPC) is based on how difficult it is to rank for a given keyword. The more competition there is to rank for that keyword, the higher the CPC. Getting this right and not blowing your budget on paid search is definitely a science — and luckily, it just so happens to be our specialty.

Can my competitors target my branded keywords with PPC?

Yes, this is a common tactic. Savvy competitors will not only bid for their own branded keywords but will pay to rank for the branded keywords of their competitors. That means that potential and existing customers looking for you on Google could see an ad from your competitor first. While this is perfectly legal—albeit in a bit of a gray area—there are several solutions to overcome this tactic. (Psst: our Google Adwords services can help!)

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Schedule a FREE 15-minute consultation call with us and we’ll share how we can help you grow your business.

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