Skip to main content

Medical Marketing Agency for Independent Practices & Healthcare Organizations

Founder-Led Medical Marketing Strategy

Grace & Grit Marketing helps medical, dental, aesthetic, and healthcare practices build stronger digital foundations. Through website strategy, SEO and AEO, content, and reputation, we help your marketing work together to strengthen patient trust, improve visibility, and support more consistent booked appointments.

Request a Consultation or
View Our Work
Andrea Rodgers with Dr Tina Alster

Andrea Rodgers with Dr. Tina Alster during a video shoot at the Washington Institute of Dermatologic Laser Surgery.

Who We Work With

Trusted by Medical, Dental, Aesthetic & Healthcare Practices

Grace & Grit Marketing has supported provider-led practices and healthcare organizations across dermatology, dentistry, cosmetic surgery, concierge medicine, aesthetics, therapy, chiropractic, and specialty care.

midlothian dermatology
icon dermatology
WASHINGTON-CENTER-FOR-DENTISTRY
BITAR-PLASTIC-SURGERY
DR-TINA-ALSTER
golden gate concierge medicine
Copy-of-WOODLAND-HILLS-SMILES-230-x-230-px
Lopez Chiropractic
clarity-cove-counseling
luminaire-medical
skin cosmetic dermatology of georgetown
peelhaus-aesthetics-and-plastic-surgery
the-a-method

Marketing to Grow Your Practice

A founder-led medical marketing agency

Grace & Grit Marketing is a founder-led medical marketing agency based in Shelby, North Carolina, serving medical, dental, aesthetic, and healthcare practices nationwide.

We help practices strengthen visibility, build patient trust, and grow through strategic website design, SEO and AEO, content, and reputation work that fits together with purpose.

Patients make decisions quickly online. In just a few clicks, they evaluate whether your practice feels credible, current, professional, and right for their needs. Your website, search presence, reviews, content, and brand experience all shape that decision before a patient ever calls or requests an appointment. Increasingly, AI tools like ChatGPT and Google AI Overviews shape it too, answering patients before your website ever loads.

Grace & Grit Marketing helps you create a stronger digital foundation so your practice can be found more easily, communicate trust more clearly, and turn more of the right visitors into booked appointments.

Request a Consultation

How We Help

How We Help Medical Practices Grow

Every practice reaches a point where marketing needs to become more strategic. Whether you need more qualified patient inquiries, stronger visibility, clearer positioning, or support managing the day-to-day work, Grace & Grit Marketing helps you move from scattered tactics to a focused plan for growth.

Patients

I Need More Patients

If your schedule has gaps, your services are under-promoted, or the right patients are not finding you online, your marketing may need a stronger foundation. We help practices improve visibility, strengthen website conversion, support local search, and get found in AI search, so more interest turns into booked appointments.

Get More Patient Inquiries

Medical Icon

My Practice Needs to Stand Out

In competitive medical, dental, aesthetic, and healthcare markets, patients compare several providers before deciding who to contact. We help your practice clarify its positioning, improve search visibility, communicate credibility, and create a more polished digital presence that helps the right patients choose you with confidence.

Strengthen Your Market Position

A Process Designed for Best Practices icon

I Don’t Have Enough Time

Most practices do not have the internal time, staff, or expertise to manage marketing strategy, execution, and optimization consistently. Grace & Grit Marketing coordinates the details so your team can stay focused on patient care.

Get Marketing Support

Client Inquiries

I Don’t Know Where to Start

If your marketing feels fragmented, outdated, or overwhelming, we help identify the highest-priority opportunities first. From website structure, SEO, and AEO to content and reputation, we create a clear path forward so your next steps are strategic instead of reactive.

Build a Clear Strategy

Case Studies

Proven Results & Case Studies for Medical and Healthcare Practices

Strategy should lead to measurable outcomes. These case studies show how Grace & Grit Marketing helps practices strengthen visibility, improve digital foundations, and support long-term growth. Each figure from its own tool and period. No figure blends platforms or periods.

Lopez Chiropractic Logo

Midlothian Dermatology

Dermatology Marketing + Cosmetic Growth Strategy

A trusted medical dermatology practice wanted to grow its cosmetic services without losing the clinical credibility patients already trusted. Through brand modernization, website repositioning, targeted promotions, and consistent patient communication, Grace & Grit Marketing helped support 40% cosmetic revenue growth, and injectables bookings doubled.

+40%

Cosmetic revenue growth, year over year.

Practice-reported revenue, year over year.

View Case Study

Golden Gate Concierge Medicine

Golden Gate Concierge Medicine

Concierge Medicine Website Strategy + Local SEO

A premier San Francisco concierge medicine practice needed a stronger digital presence to match the quality of its care. Grace & Grit Marketing rebuilt the website experience, strengthened physician authority pages, improved the membership inquiry path, and created a local SEO foundation.

648%

Monthly sessions growth and 563% organic search growth, ten months post launch.

Google Analytics, May 2025 pre-launch baseline vs April 2026.

View Case Study

Woodland Hills Smiles Portfolio Website Design

Washington Center for Dentistry

Dental Website Migration + SEO Foundation

Washington Center for Dentistry needed to move away from a closed proprietary website platform and gain control of its digital presence. Grace & Grit Marketing led a WordPress migration, rebuilt the site structure, and optimized 43 procedure pages.

2X

Site Traffic, First Month.

Reported by the practice owner; see her testimonial.

View Case Study

Icon Dermatology & Aesthetics Logo

ICON Dermatology & Aesthetics

Dermatology Website, SEO + Growth Support

When ICON Dermatology & Aesthetics launched, the practice needed visibility, patient trust, and a marketing foundation built from the ground up. Grace & Grit Marketing supported the practice with website strategy, SEO, content, commerce, and ongoing marketing support, and organic search became the practice’s top channel in its first full year and held that position every year after.

540,000+

Organic Google Search impressions in 2025, from just two service pages.

Google Search Console, 2025.

View Case Study

View More Case Studies

Portfolio

Featured Website Design & Marketing Work

Every website, campaign, and strategy Grace & Grit Marketing creates is built around the practice, the provider, and the patients they want to reach.

  • Exodus Precision Health website

    Exodus Precision Health

  • med spa website design

    Luminaire Medical

  • therapist website design

    Clarity Cove Counseling

  • Lopez Chiropractic

    Lopez Chiropractic

  • woodland hills smiles

    Woodland Hills Smiles

  • plastic surgery web design

    Peel Haus Aesthetics & Plastic Surgery

  • midlothian dermatology

    Midlothian Dermatology

  • icon dermatology

    ICON Dermatology & Aesthetics

View the Full Portfolio

Why Us

Why Practices Choose Grace & Grit Marketing

Medical marketing works best when strategy, execution, communication, and trust are aligned. Grace & Grit Marketing gives practices senior-level marketing support without the complexity of managing a full in-house department.

Medical Icon

Focused on Medical Practice Marketing Since 2010

Deep specialization in medical, dental, aesthetic, and healthcare practices, building custom websites since 2008, not a generalist agency dabbling in healthcare.
Service Pages

Measurement & Reporting

We use data to evaluate performance and refine your strategy over time, so marketing decisions are guided by results, not guesswork. Every figure we report traces to its platform and period.
Office icon

Outstanding Communication

We keep projects organized, maintain regular check-ins, and communicate clearly so your team always knows where things stand.
Money icon

Less Expensive Than Hiring In-House

Your practice gets experienced marketing strategy, execution, and creative direction without the overhead of hiring, training, and managing a full internal team.
Transparency

Honesty & Transparency

We are direct about priorities, timelines, expectations, and what it takes to achieve meaningful results. If something is not working, we will tell you plainly.
Handshake

Month-to-Month Contracts

Flexible month-to-month agreements instead of long-term lock-ins. Clients continue because the partnership is working, not because they are obligated

AS SEEN IN

Allure_logo 1
CNN 1
Fox_Business
Fox-News-Logo
POLITICOLOGO
The_Washington_Post_logo.svg 1
us+today 1
VOGUE_revista
Andrea Rodgers with Dr. George Bitar of the Bitar Cosmetic Surgery Institute before the segment with TV host Markette Sheppard on Get Up DC, a television appearance Andrea arranged.

Andrea Rodgers with Dr. George Bitar of the Bitar Cosmetic Surgery Institute before the segment with TV host Markette Sheppard on Get Up DC, a television appearance Andrea arranged.

Meet Our Founder

Founder-Led Marketing Strategy for Medical and Healthcare Practices

Grace & Grit Marketing is led by Andrea Rodgers, a medical marketing strategist who has built custom websites since 2008 and focused on medical, dental, aesthetic, and healthcare practices since 2010.

Andrea understands that healthcare marketing is not just about being seen. It is about earning trust before a patient ever calls, schedules, or requests a consultation. Her work brings together website strategy, SEO and AEO, content, reputation, and design to help practices strengthen visibility, communicate credibility, and support more consistent booked appointments.

Clients work directly with Andrea, not through layers of account managers or templated systems. She leads strategy, messaging, structure, creative direction, and quality control.

Services

Medical Marketing Services Designed to Work Together

Your practice does not need disconnected tactics. It needs a coordinated strategy where your website, search visibility, content, and reputation work together to support visibility, trust, and booked appointments.

Mobile Promotions & SMS

Medical Marketing Consulting

Strategic guidance for practices that need clarity, direction, and a smarter plan for growth. We identify priorities, evaluate current efforts, and build a marketing roadmap aligned with your goals.

Learn More

Seo optimization icon

Medical Web Design

Custom medical website design focused on trust, usability, search visibility, and conversion. We build websites that help patients understand your practice, evaluate your services, and take the next step.

Learn More

Seo icon

Medical SEO

SEO strategy for practices that need stronger visibility in local and organic search: service page structure, technical foundations, content, internal linking, Google Business Profile, and search intent.

Learn More

AI Search Visibility (AEO/GEO)

Answer Engine Optimization structures your website so AI tools like ChatGPT and Google AI Overviews can read, trust, and cite your practice. We build the content, structure, and trust signals that make your practice the answer.

Learn More

Copywriting icon

Medical Content Marketing

Patient-focused content that educates, builds trust, and supports search and AI visibility. From service pages to guides, we create content that helps patients make informed decisions.

Learn More

The Courage Cup

Reputation Management for Doctors

Review and reputation support that strengthens patient trust, improves local credibility, and protects the online reputation your practice has worked hard to build.

Learn More

graphic icon

Medical Graphic Design

Branded digital and print design that helps your practice communicate clearly and professionally across your website, campaigns, and patient materials.

Learn More

Logo design

Medical Logo Design

Logo and visual identity design for new practices, rebrands, ownership transitions, and healthcare brands that need a credible first impression.

Learn More

medical icon

Medical Printing Services

Coordinated print materials for practices that need brochures, business cards, signage, and other branded patient-facing materials.

Learn More

Explore Our Medical Marketing Services

Our Approach

Our Approach to Medical Practice Growth

Strong marketing starts with understanding, not assumptions.

01

Understand

We begin by learning about your practice, services, patients, goals, competitive landscape, and current marketing.

02

Analyze

We evaluate your website, search and AI visibility, content, messaging, reputation, and patient journey to uncover gaps and clarify priorities.

03

Execute

We bring the plan to life through coordinated work across your website, SEO and AEO, content, reputation, and design.

04

Optimize

We measure, learn, and continuously improve performance, so your marketing gets stronger over time.

Client Voices

What Clients Say About Our Medical Marketing Agency

Quote Icon

“Andrea’s professionalism and enthusiasm was exemplary… I would highly recommend Andrea to any company looking to create and expand its marketing and on-line presence to enhance visibility and sales.”

tina alster md faad

Dr. Tina Alster

Washington Institute of Dermatologic Laser Surgery

Quote Icon

“Over the past year, our cosmetic side of the practice experienced remarkable growth, with revenue increasing by 40%. Our dermal filler and injectables services alone have doubled.”

erin adams md faad

Dr. Erin Adams

Midlothian Dermatology

Quote Icon

“She has been a pleasure to work with and has significantly improved my dermatology practice’s rank on search in a short time. I come up at the top of searches in Bethesda, MD for services like Sofwave, Botox, and more.”

tina alster md faad

Dr. Brenda Pellicane

ICON Dermatology & Aesthetics

Quote Icon

“Andrea is a hard worker and brings to her clients a vast knowledge of marketing, PR, and people skills. In our practice, Andrea was crucial in helping us land TV and print media.”

erin adams md faad

Dr. George Bitar

Bitar Cosmetic Surgery Institute

Let’s build a stronger marketing foundation for your practice.

If your practice needs better visibility, stronger patient trust, or a more strategic approach to growth, Grace & Grit Marketing can help you identify the right next step.

Growing image