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Web Design & Marketing Agency in Shelby, NC

Marketing to Grow Your Business 

Is AI recommending your business? Customers decide in seconds, and they now ask ChatGPT and Google AI who to trust before they ever see your website. Since 2008, we have helped businesses attract customers, earn trust, and turn searches into sales, and today that means making you the answer.

Andrea Rodgers with Dr Tina Alster

Andrea Rodgers with Dr. Tina Alster during a video shoot at the Washington Institute of Dermatologic Laser Surgery.

Who We Work With

Trusted by Business Owners Like You

Based in Shelby, NC, we support small businesses here at home and medical practices across the country. Clients come to us for websites that get found, marketing that earns trust, and numbers we can show.

Marketing to Grow Your Business

A founder-led marketing agency

Grace & Grit Marketing is a founder-led marketing agency based in Shelby, North Carolina, serving small businesses locally, as well as medical, dental, aesthetic, and healthcare practices nationwide.

We help businesses strengthen visibility, build trust, and grow through strategic website design, SEO and AEO, and additional marketing services that that work together with purpose, creating an engine for your business.

Decisions are made quickly online. In just a few clicks, website visitors evaluate whether your business feels credible, current, professional, and right for their needs. Your website, search presence, reviews, content, and brand experience all shape that decision before a call or appointment request ever happen. Increasingly, AI tools like ChatGPT and Google AI Overviews shape it too, answering patients before your website ever loads.

Grace & Grit Marketing helps you create a stronger digital foundation so your practice can be found more easily, communicate trust more clearly, and turn more of the right visitors into sales.

Request a Consultation

How We Help

How We Help Businesses Grow

Every business reaches a point where marketing needs to become more strategic. Whether you need more qualified inquiries, stronger visibility, or clearer positioning, Grace & Grit Marketing helps you move from scattered tactics to a focused plan for growth.

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I Want to Grow My Business

If your service schedule has gaps, your products are under-promoted, or the right customers are not finding you online, your marketing may need a stronger foundation. We help businesses improve visibility, strengthen website conversion, support local search, and get found in AI search, so more interest turns into revenue.

Grow My Business

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My Business Needs to Stand Out

In competitive markets, customers research businesses before deciding where to spend their money. We help your business clarify its positioning, improve search visibility, communicate credibility, and create a more polished digital presence that helps the right customer choose you with confidence.

Strengthen Your Market Position

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I Don’t Have Enough Time

Most businesses do not have the internal time, staff, or expertise to manage marketing strategy, execution, and optimization consistently. Grace & Grit Marketing coordinates the details so your team can stay focused on patient care.

Get Marketing Support

Client Inquiries

I Don’t Know Where to Start

If your marketing feels fragmented, outdated, or overwhelming, we help identify the highest-priority opportunities first. From website structure, SEO, and AEO to content and reputation, we create a clear path forward so your next steps are strategic instead of reactive.

Build a Clear Strategy

Case Studies

Proven Results & Case Studies

Strategy should lead to measurable outcomes. These case studies show how Grace & Grit Marketing helps businesses strengthen visibility, improve digital foundations, and support long-term growth.

Washington Institute of Dermatologic Laser Surgery

Washington Institute of Dermatologic Laser Surgery

Dermatology Practice Marketing + Digital Foundation

World-renowned dermatologist Dr. Tina Alster had a towering reputation offline, but her practice website was a cookie-cutter template on a rented vendor platform, sitting on the fourth and fifth pages of Google. Grace & Grit Marketing moved the practice onto a website it owned, digitized two decades of her press and peer-reviewed articles, built her social presence from zero, and led five launches across nearly a decade of marketing leadership.

495,605

Users tracked over the engagement, with 74.3% arriving through organic search and not a dollar spent on Google Ads.


Google Analytics, skinlaser.com, Aug 13, 2011 – Aug 19, 2020.

Lopez Chiropractic Logo

Midlothian Dermatology

Dermatology Marketing + Cosmetic Growth Strategy

A trusted medical dermatology practice wanted to grow its cosmetic services without losing the clinical credibility patients already trusted. Through brand modernization, website repositioning, targeted promotions, and consistent patient communication, Grace & Grit Marketing helped support 40% cosmetic revenue growth, and injectables bookings doubled.

+40%

Cosmetic revenue growth, year over year.


Practice-reported revenue, year over year.

Golden Gate Concierge Medicine

Golden Gate Concierge Medicine

Concierge Medicine Website Strategy + Local SEO

A premier San Francisco concierge medicine practice needed a stronger digital presence to match the quality of its care. Grace & Grit Marketing rebuilt the website experience, strengthened physician authority pages, improved the membership inquiry path, and created a local SEO foundation.

648%

Monthly sessions growth and 563% organic search growth, ten months post launch.


Google Analytics, May 2025 pre-launch baseline vs April 2026.

Woodland Hills Smiles Portfolio Website Design

Washington Center for Dentistry

Dental Website Migration + SEO Foundation

Washington Center for Dentistry needed to move away from a closed proprietary website platform and gain control of its digital presence. Grace & Grit Marketing led a WordPress migration, rebuilt the site structure, and optimized 43 procedure pages.

2X

Site Traffic, First Month.


Reported by the practice owner; see her testimonial.

Icon Dermatology & Aesthetics Logo

ICON Dermatology & Aesthetics

Dermatology Website, SEO + Growth Support

When ICON Dermatology & Aesthetics launched, the practice needed visibility, patient trust, and a marketing foundation built from the ground up. Grace & Grit Marketing supported the practice with website strategy, SEO, content, commerce, and ongoing marketing support, and organic search became the practice’s top channel in its first full year and held that position every year after.

540,000+

Organic Google Search impressions in 2025, from just two service pages.


Google Search Console, 2025.

Midlothian Dermatology Logo

Chiropractic Website Design and Local SEO

When Dr. Lopez opened his practice in Shelby, North Carolina, his DIY website sat on the fourth or sixth page of Google, invisible to the local patients a new practice depends on. Grace & Grit Marketing built a full visual identity around his existing logo, rebuilt the site with a dedicated page for each condition and treatment, and wrote FAQ sections on every page in the language patients actually use, so both Google and AI assistants could pull direct answers. The practice now holds page one for chiropractor searches in Shelby, ranks for Spanish-language searches as well as English, and organic search became its largest traffic channel.

49 → 299

Monthly visits from Google search, before the rebuild and after


Before: Webador statistics, 30 days. After: Google Analytics, organic search sessions, July 31, 2025 to July 31, 2026.

cline's nursery shelby nc

Cline’s Nursery

Small Business Website + Local Growth, Shelby, NC 

In 2020, after 13 years in business, Cline’s Nursery had about 1,500 website visits for the entire year. Over five years, we ran it all as one engine: the website the nursery owns, SEO and local search, Google and Meta ads, email, social media, and community events. The email audience grew to nearly 8,000 landscapers and retail customers, Facebook grew from 1,900 to 5,100 followers, traffic grew more than 2,000% at its peak, and the spring event we created drew crowds that backed cars up to Highway 18.

15,545 

Organic search sessions in 2025, up from 893 and rising every single year.


Google Analytics; 2025 covers January through August, when the engagement ended. 

View More Case Studies

Portfolio

Featured Website Design & Marketing Work

Every website, campaign, and strategy Grace & Grit Marketing creates is built around the practice, the provider, and the patients they want to reach.

View the Full Portfolio

Why Us

Why Businesses Choose Grace & Grit Marketing

Medical marketing works best when strategy, execution, communication, and trust are aligned. Grace & Grit Marketing gives practices senior-level marketing support without the complexity of managing a full in-house department.

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Medical Specialist Since 2010

Deep experience with medical, dental, aesthetic, and healthcare practices, building custom websites since 2008. Local businesses get the same standards for strategy, measurement, and reporting.
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Measurement & Reporting

We use data to evaluate performance and refine your strategy over time, so marketing decisions are guided by results, not guesswork. Every figure we report traces to its platform and period.
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Outstanding Communication

We keep projects organized, maintain regular check-ins, and communicate clearly so your team always knows where things stand.
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Less Expensive Than Hiring In-House

Your business gets experienced marketing strategy, execution, and creative direction without the overhead of hiring, training, and managing a full internal team.
Transparency

Honesty & Transparency

We are direct about priorities, timelines, expectations, and what it takes to achieve meaningful results. If something is not working, we will tell you plainly.
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Month-to-Month Contracts

Flexible month-to-month agreements instead of long-term lock-ins. Clients continue because the partnership is working, not because they are obligated

AS SEEN IN

Andrea Rodgers with Dr. George Bitar of the Bitar Cosmetic Surgery Institute before the segment with TV host Markette Sheppard on Get Up DC, a television appearance Andrea arranged.

Andrea Rodgers with Dr. George Bitar of the Bitar Cosmetic Surgery Institute before the segment with TV host Markette Sheppard on Get Up DC, a television appearance Andrea arranged.

Meet Our Founder

Founder-Led Marketing Strategy for Medical and Healthcare Practices

Grace & Grit Marketing is led by Andrea Rodgers, a medical marketing strategist who has built custom websites since 2008 and focused on medical, dental, aesthetic, and healthcare practices since 2010.

Andrea understands that healthcare marketing is not just about being seen. It is about earning trust before a patient ever calls, schedules, or requests a consultation. Her work brings together website strategy, SEO and AEO, content, reputation, and design to help practices strengthen visibility, communicate credibility, and support more consistent booked appointments.

Clients work directly with Andrea, not through layers of account managers or templated systems. She leads strategy, messaging, structure, creative direction, and quality control.

Services

Marketing Services Designed to Work Together

Whether you run a business here in Shelby or a practice across the country, the engine is the same. We build a strategic website and content written for your brand and your audience, structured so search engines rank it, AI tools cite it, and visitors turn into customers and booked appointments, then add the supporting services that fit your goals and budget.

Mobile Promotions & SMS

Medical Marketing Consulting

Strategic guidance for practices that need clarity, direction, and a smarter plan for growth. We identify priorities, evaluate current efforts, and build a marketing roadmap aligned with your goals.

Learn about medical marketing consulting

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Medical Web Design

Custom medical website design focused on trust, usability, search visibility, and conversion. We build websites that help patients understand your practice, evaluate your services, and take the next step.

Learn about medical web design

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Medical SEO

SEO strategy for practices that need stronger visibility in local and organic search: service page structure, technical foundations, content, internal linking, Google Business Profile, and search intent.

Learn about medical SEO strategy

AI Search Visibility (AEO/GEO)

Answer Engine Optimization structures your website so AI tools like ChatGPT and Google AI Overviews can read, trust, and cite your practice. We build the content, structure, and trust signals that make your practice the answer.

Learn about medical AEO/GEO

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Medical Content Marketing

Patient-focused content that educates, builds trust, and supports search and AI visibility. From service pages to guides, we create content that helps patients make informed decisions.

Learn about medical content marketing

The Courage Cup

Reputation Management for Doctors

Review and reputation support that strengthens patient trust, improves local credibility, and protects the online reputation your practice has worked hard to build.

Learn about reputation management

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Medical Graphic Design

Branded digital and print design that helps your practice communicate clearly and professionally across your website, campaigns, and patient materials.

Learn about medical graphic design

Logo design

Medical Logo Design

Logo and visual identity design for new practices, rebrands, ownership transitions, and healthcare brands that need a credible first impression.

Learn about medical logo design

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Medical Printing Services

Coordinated print materials for practices that need brochures, business cards, signage, and other branded patient-facing materials.

Learn about medical printing

Explore Our Medical Marketing Services

Our Approach

Our Approach to Medical Practice Growth

Strong marketing starts with understanding, not assumptions.

01

Understand

We begin by learning about your practice, services, patients, goals, competitive landscape, and current marketing.

02

Analyze

We evaluate your website, search and AI visibility, content, messaging, reputation, and patient journey to uncover gaps and clarify priorities.

03

Execute

We bring the plan to life through coordinated work across your website, SEO and AEO, content, reputation, and design.

04

Optimize

We measure, learn, and continuously improve performance, so your marketing gets stronger over time.

Client Voices

What Clients Say About Our Medical Marketing Agency

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“Andrea’s professionalism and enthusiasm was exemplary… I would highly recommend Andrea to any company looking to create and expand its marketing and on-line presence to enhance visibility and sales.”

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Dr. Tina Alster

Washington Institute of Dermatologic Laser Surgery

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“Over the past year, our cosmetic side of the practice experienced remarkable growth, with revenue increasing by 40%. Our dermal filler and injectables services alone have doubled.”

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Dr. Erin Adams

Midlothian Dermatology

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“She has been a pleasure to work with and has significantly improved my dermatology practice’s rank on search in a short time. I come up at the top of searches in Bethesda, MD for services like Sofwave, Botox, and more.”

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Dr. Brenda Pellicane

ICON Dermatology & Aesthetics

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“Andrea is a hard worker and brings to her clients a vast knowledge of marketing, PR, and people skills. In our practice, Andrea was crucial in helping us land TV and print media.”

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Dr. George Bitar

Bitar Cosmetic Surgery Institute

FAQs

Medical Marketing Agency FAQs

Do you work with businesses in Shelby that are not medical practices?

Yes. We build websites and run marketing for businesses in Shelby, Kings Mountain, and across Cleveland County and nearby, as well as medical practices nationwide. Local clients include Lopez Chiropractic in Shelby, Cline’s Nursery in Shelby, and MWM Construction & Rigging in Forest City.

Do you only work with businesses near Shelby?

No. We are based in Shelby, NC and work with local businesses in person, and with medical practices across the country by video, phone, and email. We work with medical practices nationwide including Washington, DC, Virginia, Maryland, Georgia, Michigan and California.

Who is the founder of Grace & Grit Marketing?

Grace & Grit Marketing was founded by Andrea Rodgers, who serves as President and CEO. She has built custom websites since 2008, has focused on medical practice marketing since 2010, and served as Digital Marketing Director for Dr. Tina Alster at the Washington Institute of Dermatologic Laser Surgery from 2011 to 2020. You can read her full story on her bio page.

What types of practices do you work with?

We work with dermatology, dentistry and cosmetic dentistry, cosmetic and plastic surgery, med spa and aesthetics, concierge medicine, direct primary care, chiropractic, therapy and counseling, orthopedics, and specialty care practices.

What medical practices have you worked with?

Our clients include Midlothian Dermatology, ICON Dermatology & Aesthetics, Washington Center for Dentistry, Bitar Cosmetic Surgery Institute, the Washington Institute of Dermatologic Laser Surgery, Golden Gate Concierge Medicine, Lopez Chiropractic, and Peel Haus Aesthetics & Plastic Surgery, among others. Our case studies show the work and the sourced results.

Do you require long-term contracts?

No. We work month to month. Clients stay because the work is producing results, not because a contract requires it.

What is included in medical marketing?

For our clients, medical marketing brings together strategy, a website built for search and AI visibility, service page content, reputation management, and design, working as one coordinated plan. The right mix depends on your practice, which is why every engagement starts with a consultation.

How long has Grace & Grit Marketing been doing this?

Grace & Grit Marketing was founded in 2008 and has focused on medical practice marketing since 2010. Andrea brings more than three decades of professional experience across business operations, digital media, and medical marketing.

How do I get started?

Request a consultation through our inquiry form. Tell us about your practice and what you want to improve, and Andrea will be in touch within one business day with practical next steps. She personally reviews every inquiry.

Let’s build a stronger marketing foundation for your practice.

If your practice needs better visibility, stronger patient trust, or a more strategic approach to growth, Grace & Grit Marketing can help you identify the right next step.

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