Search Engine Optimization

Search Engine Optimization is a research-oriented process of editing and analyzing a website with the purpose of increasing web page ranking for certain search terms in the search engines. SEO is a very important part of  marketing strategy for any business to succeed. So including SEO and digital marketing is very important in marketing strategy. The purpose of SEO is to increase the degree of visibility. If you appear on the first page of results for a given search engine query, then you have increased the visibility of your business, because studies show that people doing their searches using Google use the first page of results.

Traffic and visibility are closely related. When a business has higher visibility then traffic will be increased. If your website is ranked higher in search results, then you will have more clicks from users. Traffic acts as the intermediary between sales and brand awareness. If brand awareness has earned good results you will have clicks, more clicks earn you higher chances of sales. In addition, if your traffic improves, SEO ranking will also improve further and become more authoritative. All business strive to increase traffic on their sites and more customers.

Search Engine Optimization begins in the website planning stages with analysis, and content strategy. We strongly believe that good content is the foundation of a strong website. Planning your site’s content around popular keywords, helps the right customers and prospects find what they are looking for. Well-written, interesting and informative content addresses the website visitors needs, and calls-to-action convert the visitors into new leads. We can then enhance the strong organic foundation of your website flexibly according to your budget and objectives.

If you already have a website, Grace & Grit Marketing will analyze and assess your current site to determine the areas that need improvement, talk to you to learn about your business goals, and determine which SEO services will help you reach those goals.  We will present and execute a detailed plan of action.  Throughout the process, Grace & Grit Marketing will provide you with analytical reports, and a comparison of results before and after our SEO services.

Search Engine Optimization Services: