PPC for Medical Practices
When patients search for a provider, treatment, or condition, are they finding your practice or a competitor? Paid advertising is one of the fastest ways to increase visibility and drive appointment requests, but each platform plays a different role. Google Ads (PPC) captures high-intent searches when patients are actively looking for care. Meta Ads and LinkedIn Ads can support awareness, retargeting, and targeted outreach when you need to stay visible to the right audience.
At Grace & Grit Marketing, we build strategic, data-driven paid campaigns designed to use your budget efficiently and reach the right patients at the right time. Whether you want to promote a specific service, fill schedule gaps, or compete in a crowded market, our focus is measurable results, clear tracking, and reduced wasted spend.
Why Paid Advertising Matters for Practices
Unlike organic strategies that take time to build, paid advertising can generate visibility and patient inquiries quickly. With the right strategy, your practice can appear for the searches and audiences that are most likely to convert into booked appointments.
A well-managed paid campaign helps your practice:
- Show up in high-visibility placements when patients are ready to take action.
- Target by location, schedule, and intent to improve inquiry quality.
- Control spend with clear tracking and accountability.
- Generate measurable appointment requests while SEO continues to build.
Not all campaigns are built well. Poor targeting and weak tracking can waste budget without producing meaningful inquiries. That is why we take a strategic approach to campaign structure, search term review, and ongoing optimization so spending stays focused on what drives booked appointments.
Our Pay Per Click Advertising Services
Google Ads Management
Google Ads is the primary PPC platform for medical and dental practices because it captures high-intent searches when patients are actively looking for care. To drive booked appointments, we create and manage Google Ads campaigns that:
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Target the right keywords to reach patients actively searching for your services.
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Optimize landing pages to increase appointment requests.
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Use strategic bidding and budget management to improve efficiency.
- Continuously test and refine campaigns to improve performance over time.
Whether you need Search Ads, Display Ads, or remarketing campaigns, we optimize your ads to drive patient inquiries and booked appointments.
Meta Advertising
Google Ads and Meta Ads serve different purposes for medical and dental practices. Google Ads captures high-intent searches when patients are actively looking for care. Meta Ads on Facebook and Instagram is interruption-based, meaning your message is shown while someone is scrolling. Meta works best for building awareness, promoting specific services, and retargeting people who have already visited your website or engaged with your content. Our Meta Ads services include:
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Custom ad creative and copywriting designed for patient engagement.
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Audience targeting based on location, interests, and behaviors.
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A and B testing and data analysis to improve performance over time.
- Retargeting campaigns to bring back visitors who did not schedule.
Whether your goal is to increase awareness, drive website visits, or support a specific promotion, Meta Ads can complement Google search visibility and help keep your practice top of mind.
LinkedIn Ads
LinkedIn Ads can be a strong fit for certain medical and dental practices, especially concierge practices, executive health offerings, and higher-end services that benefit from reaching working professionals. It is also useful for physician-led thought leadership and partnership or referral-building campaigns.
Our LinkedIn Ads services can include:
- Sponsored content and message campaigns designed for professional audiences.
- Lead generation ads to capture qualified inquiries.
- Precise targeting by job title, industry, and other professional criteria.
- Performance tracking and ongoing optimization to improve efficiency.
If your practice serves a professional demographic or offers premium services, LinkedIn can be an effective channel to reach the right audience with a more targeted message.
PPC Strategy & Optimization
A successful PPC campaign is not just launching ads. It requires ongoing optimization and data-driven improvements. We continuously analyze and refine campaigns to improve efficiency and drive more booked appointments by:
- Tracking key metrics such as cost per click, conversion rates, and cost per patient inquiry.
- Adjusting bids, budgets, and targeting based on performance trends.
- Testing ad copy and landing pages to improve appointment requests.
- Reducing wasted spend through search term review and ongoing negative keyword management.
Our goal is to run PPC campaigns that attract the right patients and generate measurable appointment requests, not just traffic.
Research & Strategy Development
Campaign Setup & Ad Creation
Campaign Launch & Monitoring
Ongoing Optimization & Scaling
Our Pay Per Click Advertising Process
Step 1: Research & Strategy Development
We start by learning your practice goals, the services you want to grow, and how patients search for care. We conduct keyword and competitor research, define targeting by location and intent, and confirm the best campaign structure for your services and schedule.
Step 2: Campaign Setup & Ad Creation
We build campaigns with clear structure, patient-focused messaging, and the right ad assets. We also align landing pages and calls to action so clicks translate into appointment requests, not just traffic.
Step 3: Campaign Launch & Performance Monitoring
After launch, we monitor performance closely and review search terms to ensure your ads are appearing for the right patient searches. We track key actions such as calls, form submissions, and appointment requests so you can see what is working.
Step 4: Ongoing Optimization & Scaling
Paid search requires continual refinement. We adjust bids, budgets, targeting, and ad copy, expand or narrow keywords, and add negative keywords to reduce wasted spend. As performance improves, we scale what is working to support more consistent booked appointments.
Why Choose Grace & Grit Marketing?
Over 15 Years of Digital Marketing Experience
We bring over 20 years of digital marketing experience, with the past 16 years focused exclusively on healthcare practices. Our work is grounded in proven strategy—helping practices build visibility, attract the right patients and clients, and drive consistent, measurable growth.
Measuring & Reporting
Data drives our decisions. Our digital marketing services include ongoing analysis and reporting, allowing us to make continuous improvements while keeping you fully informed on performance.
Outstanding Communication
We maintain regularly scheduled check-ins to ensure alignment and a strong working partnership. We’re available during business hours via email, phone, text, or video—whatever works best for you. While we often respond sooner, all inquiries are answered within one business day.
Less Expensive Than Hiring In-House
Hiring an outside digital marketing partner is often more cost-effective than building an in-house team. Staffing, systems, training, and benefits can quickly consume a marketing budget. Grace & Grit Marketing gives you access to experienced specialists and proven systems—without the overhead of hiring, managing, and maintaining a full internal department.
Honesty & Transparency
Honesty and transparency are at the core of how we work. We believe trust is essential to building successful, long-term partnerships, which is why we’re upfront about our process, our strategy, and what it takes to achieve results. Our goal is to provide marketing you can rely on—clear, accountable, and focused on outcomes that matter.
Non-Binding Month-to-Month Contracts
We offer flexible, month-to-month agreements with no long-term contracts. While we’re committed to meeting expectations and delivering results, clients are never locked in—they’re free to continue because the partnership is working, not because they’re obligated.
Is Paid Advertising Right for Your Practice?
Paid advertising can be a good fit for a medical or dental practice when you want faster visibility for specific services, need to fill schedule gaps, or are competing in a crowded market. Google Ads captures high-intent searches when patients are actively looking for care. Meta and LinkedIn can support awareness, service promotion, and retargeting when used strategically. The goal is not more clicks. The goal is more qualified patient inquiries and booked appointments.
PPC is not a one-time setup. Effective campaigns require ongoing maintenance, search term review, and continuous refinement as competition and patient behavior shift. We work with you to understand your practice, your services, and how patients search so ads stay targeted, efficient, and aligned with what you want to grow.
Strategic Options
Google, Meta, and LinkedIn offer different ways to reach the right audience, from high-intent search to awareness and retargeting, depending on your goals.
Targeted Reach
We target by location, intent, and audience signals so ads are shown to the people most likely to become patients, improving efficiency and lead quality.
Controlled Budget
You control daily spend and can increase or decrease budget based on seasonality, demand, and performance.
Increased Exposure
Paid ads help your practice stay visible for competitive searches and specific services while your long-term SEO continues to build.
Why Practices Choose Grace & Grit Marketing for Paid Advertising
Nearly 20 Years of Digital Marketing Experience
We bring nearly 20 years of digital marketing experience, with 16 years focused on medical and dental practices. Campaigns are built around how patients search and book care, not generic ad tactics.
Data-Driven Strategy and Ongoing Optimization
We use real performance data to improve efficiency over time, including search term review, negative keyword management, bid and budget adjustments, and ongoing testing.
Clear Reporting and Transparency
You receive straightforward reporting on performance and what we are changing each month to improve results. No confusing metrics, just clear direction and accountability.
Customized Campaigns, Not Templates
Every practice is different. We tailor strategy to your services, location, and patient demand so campaigns are aligned with what you want to grow.
Scalable Support Across Platforms
Whether you need Google Ads, Meta Ads, or LinkedIn Ads, we build campaigns that can scale with your practice goals and budget.
Improve Booked Appointments With Paid Advertising
A well-managed PPC campaign can help your practice generate more qualified patient inquiries and more consistent booked appointments. Call us at (704) 800-6245 or use our online contact form to schedule a free consultation to learn how our PPC Advertising Services can help your business grow.
PAY PER CLICK ADVERTISING FAQ’S
What is PPC and why should a medical or dental practice consider it?
Pay per click advertising places your practice at the top of search results when patients search for a provider, treatment, or condition. You pay only when someone clicks your ad. Costs vary based on competition for each keyword, which is why strategy, targeting, and ongoing optimization matter to keep spend efficient and focused on booked appointments.
Can competitors bid on my practice name in Google Ads?
Yes, this can happen. Competitors may bid on branded searches, which can put their ads above your organic listing. There are practical ways to protect branded searches and reduce this risk through campaign structure and keyword strategy.
How do you build a successful PPC campaign for a practice?
We start with research, including treatment and condition keyword strategy, competitor review, and targeting by location and intent. Then we build clear campaign structure, write patient-focused ad messaging, set up tracking, and refine performance through ongoing testing and search term review.
Which advertising platforms do you use for medical and dental PPC campaigns?
Depending on your goals, we can run campaigns on Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn. Platform selection depends on whether you want high-intent search, awareness and retargeting, or professional audience targeting.
How quickly will my practice see results from PPC?
PPC can generate visibility immediately after launch. Performance typically improves over the first several weeks as we review search terms, add negative keywords, refine targeting, and optimize ads and landing pages.
How do you track PPC success for a medical or dental practice?
We track what matters for practices, including calls, form submissions, and appointment request actions. We also monitor key efficiency metrics like cost per click, conversion rate, and cost per inquiry so you can see what is working and what we are improving.
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