Reputation Management

Protect, Strengthen, and Enhance Your Practice’s Online Reputation

Reputation Management for Medical, Dental, and Healthcare Practices

Online reviews and provider profiles influence whether patients request an appointment, follow through on a referral, or choose another practice. Grace & Grit Marketing helps medical, dental, and healthcare practices protect and strengthen their reputation through ethical review growth, professional response guidance, and accurate listings across the platforms patients use.

Your Reputation Is One of Your Most Valuable Practice Assets

What patients say about your practice online matters. A strong reputation builds trust, supports referrals, and helps more of the right patients feel confident moving forward. But one negative review, unanswered complaint, or outdated listing can create hesitation and cost you appointments.

At Grace & Grit Marketing, we help practices take control of their online reputation and reviews, along with the listings and profiles that influence patient decisions and local visibility. Whether you are looking to improve review volume and quality, respond to feedback more consistently, or correct inaccurate provider information online, our Reputation Management services give you a clear strategy and hands-on support.

Whatever your specialty, we help you manage the profiles and listings patients actually use, including Google Business Profile and specialty-relevant directories such as Healthgrades, Vitals, Psychology Today, Zocdoc, and RealSelf.

Why Online Reputation Management Matters

Patients often read reviews and check practice information online before they call, request an appointment, or accept a referral. Your presence on Google Business Profile and the right specialty directories shapes first impressions long before someone reaches your website.

Even excellent practices receive occasional negative feedback. What matters is how it is handled. A thoughtful, privacy-aware response process shows prospective patients that your team takes concerns seriously and communicates professionally. Accurate listings reduce friction and confusion, especially when a practice has multiple providers, multiple locations, or evolving hours and services.

Reputation management also supports local search visibility. Consistent practice information across platforms helps search engines and patients confirm that your practice is legitimate, active, and easy to reach.

Our Reputation Management Services for Healthcare Practices

Review Monitoring & Response Guidance

Patients and prospective patients are reading reviews before they call or request an appointment. We monitor your reviews across the platforms that matter most for your specialty, including Google Business Profile and other relevant directory sites, so important feedback does not get missed.

We also help you respond to reviews in a way that protects patient privacy and reflects the professionalism of your practice. That includes guidance for both positive and negative reviews, with responses that are brief, calm, and appropriate for healthcare, and that invite sensitive conversations to move offline.

Review Generation & Feedback Strategy

A steady flow of recent, positive reviews helps reinforce patient trust and supports local visibility. We help you implement an ethical, repeatable review process that fits your practice workflow and makes it easy for satisfied patients to share feedback on the platforms that matter most, including Google Business Profile and other specialty-relevant sites.

Rather than one-time campaigns, we focus on a consistent system you can maintain. The result is stronger credibility, clearer expectations for prospective patients, and a reputation that reflects the level of care your practice provides.

Negative Review Management

A negative review does not have to define your practice. When handled correctly, it can be an opportunity to demonstrate professionalism, accountability, and a commitment to patient experience.

We develop response guidance and workflows to help you address negative feedback calmly and consistently, without confirming a patient relationship or discussing care details in public. When reviews appear fake, misleading, or violate platform policies, we help you document the issue and pursue the appropriate dispute and removal process so your practice is represented as accurately and fairly as possible.

Google Business Profile Optimization

Your Google Business Profile is often the first impression patients see when they search for your practice. We optimize and maintain your profile so it is accurate, complete, and aligned with how patients search locally.

This includes verifying and standardizing core details such as name, address, phone number, hours, website links, and categories, along with supporting elements like photos and updates when appropriate. A well-managed profile improves local visibility, reduces confusion, and reinforces patient trust before someone ever calls or requests an appointment.

Social Media Reputation Management

Social media plays a different role than reviews, but it still influences trust. For many practices, platforms like Facebook, Instagram, and LinkedIn are where patients get a feel for your tone, your standards, and how you communicate.

We help you manage comments and messages, respond professionally, and keep interactions aligned with patient privacy expectations. When a conversation becomes clinical or personal, we guide the response so it moves to the right channel, while your public presence remains calm, respectful, and consistent with the level of care you provide.

Reputation Monitoring & Reporting

Maintaining a strong practice reputation requires ongoing visibility into what patients are seeing and saying online. We monitor reviews, key listings, and brand mentions, then track trends over time so you can understand what is improving, where concerns are emerging, and which platforms are shaping perception.

Our reporting focuses on practical insights, not vanity metrics. You will see review volume and rating trends, recurring themes in feedback, and any listings issues that may be creating friction for patients, along with clear recommendations for what to address next.

Reputation & Listings Audit

Strategy Development & Implementation

Monitoring & Review Response Support

Strengthen Trust Signals Over Time

Our Reputation Management Process for Health Practices

Step 1: Reputation and Listings Audit

We start by reviewing your practice’s reputation and listings across the platforms patients use to research providers. This includes Google Business Profile, key specialty directories, and core local listings. We evaluate review volume, rating and recency trends, recurring themes in feedback, response consistency, and listing accuracy for both the practice and providers.

Step 2: Strategy Development & Implementation

Next, we build a practical plan tailored to your specialty and workflow. This includes an ethical review strategy, response guidance written for healthcare, and internal standards your team can follow. Our approach prioritizes patient privacy and ensures your public responses remain professional, brief, and appropriate.

Step 3: Monitoring & Review Response Support

We monitor new reviews, brand mentions, and social conversations so important feedback does not get missed. We help your practice respond consistently and calmly, and we guide sensitive situations toward the right offline channel.

Step 4: Strengthen Trust Signals Over Time

Reputation management is ongoing. We refine the system as your practice grows, providers change, and platforms evolve. This can include improving review momentum, maintaining accurate provider and location information, reducing listing errors and duplicates, and strengthening the trust signals that support local visibility and booked appointments.

Why Choose Grace & Grit Marketing?

Over 15 Years of Digital Marketing Experience

We bring over 20 years of digital marketing experience, with the past 16 years focused exclusively on healthcare practices. Our work is grounded in proven strategy—helping practices build visibility, attract the right patients and clients, and drive consistent, measurable growth.

Measuring & Reporting

Data drives our decisions. Our digital marketing services include ongoing analysis and reporting, allowing us to make continuous improvements while keeping you fully informed on performance.

Outstanding Communication

We maintain regularly scheduled check-ins to ensure alignment and a strong working partnership. We’re available during business hours via email, phone, text, or video—whatever works best for you. While we often respond sooner, all inquiries are answered within one business day.

Less Expensive Than Hiring In-House

Hiring an outside digital marketing partner is often more cost-effective than building an in-house team. Staffing, systems, training, and benefits can quickly consume a marketing budget. Grace & Grit Marketing gives you access to experienced specialists and proven systems—without the overhead of hiring, managing, and maintaining a full internal department.

Honesty & Transparency

Honesty and transparency are at the core of how we work. We believe trust is essential to building successful, long-term partnerships, which is why we’re upfront about our process, our strategy, and what it takes to achieve results. Our goal is to provide marketing you can rely on—clear, accountable, and focused on outcomes that matter.

Non-Binding Month-to-Month Contracts

We offer flexible, month-to-month agreements with no long-term contracts. While we’re committed to meeting expectations and delivering results, clients are never locked in—they’re free to continue because the partnership is working, not because they’re obligated.

Get in Touch

Why Healthcare Practices Choose Us For Reputation Management

Deep Experience in Practice Marketing

With more than 20 years of digital marketing experience and 16 years focused on healthcare practices, we understand how patients research providers and what builds enough confidence to request an appointment. Our approach is practice-focused, not generic, and designed to support long-term trust.

Built for Patient Trust and Local Visibility

Strong reputation management is not just about ratings. It is about strengthening the signals patients look for and search engines rely on, including review quality, response consistency, and accurate practice information across the web. The goal is to help your practice earn trust quickly and remain visible in local search results.

Listings and Profile Accuracy Across Key Platforms

We help you manage the profiles patients use to research providers, including Google Business Profile and specialty-relevant directories such as Healthgrades, Vitals, Psychology Today, Zocdoc, and RealSelf. We focus on accuracy, consistency, and preventing the duplicate or outdated listings that create confusion and undermine credibility.

HIPAA-Aware Review Response Guidance

Healthcare review responses require a higher standard. We provide HIPAA-aware guidance so your practice can respond professionally without confirming a patient relationship or discussing care details in public. When feedback needs follow-up, we help route the conversation offline while keeping your public presence calm, respectful, and consistent.

A Practical System, Not Just Monitoring

Many agencies sell reputation management as a platform or dashboard. We focus on the system behind it. That includes review generation workflows your team can actually maintain, clear response standards, and ongoing listings upkeep so your reputation remains stable as your practice grows and changes.

Ownership and Transparency

Your practice retains ownership of the accounts we manage whenever possible, including Google Business Profile and analytics accounts. We do not lock you into proprietary platforms or mark up hosting. Our work is designed to be clear, practical, and easy to maintain over time.

A strong reputation should do more than look good online. It should reinforce patient trust, reduce friction in the decision-making process, and support booked appointments. Call us at (704) 800-6245 or use our online contact form to request a consultation and discuss next steps for your practice.

Take the First Step in Growing Your Business!

Schedule a consultation call with us and we’ll share how we can help you grow your business.

Schedule Now

Protect, Strengthen, and Enhance Your Practice’s Online Reputation