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Web Development for Medical Practices

Fast, secure, and reliable websites built to support patient trust, performance, and booked appointments.
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Web Development for Medical Practices

A medical practice website needs more than a clean design. It needs strong development standards that support speed, security, and a smooth patient experience across devices. When development is done well, your website loads quickly, functions reliably, supports integrations, and gives your practice a foundation that is easier to maintain and grow.

Grace & Grit Marketing provides web development for medical practices, with experience supporting dental practices as well. We build on WordPress and Squarespace, with a focus on technical quality, performance, and long-term control. Your practice owns the site and hosting, and you are never locked into a proprietary platform.

What You Get With Our Web Development Services for Medical Practices

 

Mobile-Friendly, Fast-Loading Websites

More than half of website traffic comes from mobile devices. We build sites that load quickly and function smoothly on phones, tablets, and desktops, with a clear path to request an appointment.

SEO-Ready Web Development

A strong build supports search visibility. We develop websites with clean structure, technical best practices, and SEO-ready foundations so your service, condition, and provider pages can rank and perform over time.

Custom Development That Reflects Your Practice

Your practice is not a template. We build a professional, trustworthy experience that matches your brand and supports patient decision-making.

Easy-to-Manage WordPress and Squarespace Websites

We build on WordPress and Squarespace so your team can manage basic updates after launch. We provide training and can support ongoing improvements through a monthly maintenance option.

Patient Portal and EMR or EHR Integration Support

When applicable, we can connect your website to patient portal workflows, including appointment request pathways and access to bill pay, forms, and other portal features through your EMR or EHR.

Online Payments and eCommerce When Needed

Some practices sell services online such as memberships, packages, prepaid treatments, virtual consults, or products. We can build secure payment and eCommerce workflows using WooCommerce or Shopify when it fits your practice goals.

Web Development Services for Medical Practices

WordPress Development

A professional, well-designed website is essential for attracting and converting patients. We have been creating custom WordPress websites since 2007, giving us nearly two decades of expertise in building beautiful, high-performing, user-friendly sites. We build custom WordPress websites that are tailored to your practice needs.

  • Easy to edit – Manage your content effortlessly with a user-friendly content management system (CMS).
  • Search engine optimized – Built with SEO best practices to help your site rank higher in Google searches.
  • Highly customizable – We ensure your website aligns perfectly with your practice brand.
  • Reliable and scalable – Designed for practices of all sizes, from single-provider offices to growing groups.

Squarespace Development

Squarespace is a fully hosted platform that provides an all-in-one solution with hosting, design tools, and built-in features included, which can simplify ongoing maintenance. It is a strong fit for practices that want a streamlined website with fewer moving parts. While it is more limited than WordPress in terms of advanced customization and long-term scalability, it can be an excellent option for smaller practice websites and focused service offerings. If Squarespace development sounds like the right fit for your practice, contact us to request a consultation.

  • Easy to edit and update – Use the drag-and-drop builder to make changes in real time, no coding needed.
  • Search engine optimized – Built with SEO best practices to support stronger visibility in Google searches.
  • Automatic updates and security – Squarespace handles software updates, backups, and core security.
  • No separate hosting required – Your website and hosting are managed together on one secure platform.
responsive web design in shelby nc

Responsive Web Design

With more than half of website traffic coming from mobile devices, your practice website must look and function smoothly on every screen size. We use responsive design to ensure a consistent experience on phones, tablets, and desktops, with a clear path to request an appointment.

  • Mobile-friendly – Optimized for every device and screen size.
  • Improved user experience – Clear, intuitive navigation that helps patients find what they need.
  • Supports SEO performance – Google prioritizes mobile-friendly websites in search results.
  • Built for all platforms – Your site adjusts smoothly whether viewed on a phone, tablet, or desktop.
ecommerce website

WooCommerce & Shopify eCommerce Development

Some medical and dental practices sell services or products online, such as memberships, packages, prepaid treatments, virtual consults, or skincare. We build secure eCommerce and payment solutions using WooCommerce (WordPress) and Shopify, tailored to your practice goals and patient experience. Whether you are launching online sales for the first time or improving an existing store, we design streamlined purchasing experiences that are easy to manage and built for conversion.

  • WooCommerce and Shopify experts – Custom-built stores tailored to your practice.
  • Easy-to-manage store setup – Simplified products, orders, and payment processing.
  • Seamless platform fit – WooCommerce for WordPress users and Shopify for a standalone solution.
  • Conversion-focused design – Built to support clear purchasing decisions and smooth checkout.
graphic design

Graphic Design Services

Your practice’s visual identity is a key part of patient trust. Professional, consistent design helps your practice look credible across every touchpoint, from your website and emails to in-office materials and social content. We create clean, on-brand visuals that reinforce your messaging and support a polished patient experience.

  • Logo design – A professional logo aligned with your practice brand.
  • Infographics and digital visuals – Patient-friendly graphics that communicate clearly.
  • Branded marketing materials – Business cards, brochures, social media graphics, and digital assets.
  • Custom eBook and guide design – Professionally designed resources that build credibility and authority.
web hosting and security shelby nc

Website Hosting & Security

A secure, reliable website supports patient trust and consistent performance. Hosting is set up in your practice’s name through providers like Squarespace or GoDaddy, and you pay hosting directly. We do not mark up hosting or place your site on a proprietary system. If you want ongoing support, we can assist with setup, maintenance, and performance improvements based on your platform.

  • Squarespace hosting – Hosting and core security features are built into the platform.
  • GoDaddy hosting for WordPress – Hosting set up under your practice account, with options that can scale.
  • Optional support – Backups, plugin updates, security best practices, and performance monitoring through a maintenance plan.
backlinks

Link Building & Off-Page SEO

Backlinks, which are links from other websites to yours, are one signal Google uses to evaluate credibility and authority. We focus on building high-quality, relevant links that support stronger search visibility for your practice and complement your on-page SEO.

  • Building links from trusted directories and reputable industry sources.
  • Securing editorial placements and contributed articles where appropriate.
  • Creating shareable resources that naturally attract backlinks over time.
ongoing seo

SEO Monitoring & Reporting

SEO is not a one-time project. It requires ongoing tracking, analysis, and refinement. We monitor rankings, website traffic, and user engagement using trusted SEO and analytics tools, then provide clear reporting with practical recommendations your practice can act on.

  • Keyword ranking updates for priority services and searches.
  • Website traffic and user insights to measure progress.
  • Ongoing SEO recommendations to support steady, long-term growth.

SEO-Backed Web Development for Medical Practices

Web development supports performance, usability, and trust once patients arrive on your website. SEO helps the right patients find you in the first place. When development and SEO foundations are built together, your website is positioned to earn organic visibility and convert that traffic into booked appointments.

That is why SEO foundations are part of our web development approach. We build websites with clean structure, patient-focused content organization, and performance best practices so your practice can be found in search and provide a smooth experience for every visitor.

website architecture

Website Architecture

We build clear page structure and intuitive navigation so patients can find what they need quickly, and search engines can understand what your practice offers.

website design shelby nc

Modern Coding

Clean, reliable development practices that support performance, accessibility, and long-term maintainability on WordPress or Squarespace.

web speed

Optimized Speed

Fast load times support patient experience and improve performance signals that impact search visibility.

website design shelby nc

Mobile-Friendly

Every website is developed to function smoothly across phones, tablets, and desktops, with a clear path to request an appointment.

Business Discovery & Strategy

Content Planning & SEO Strategy

Custom Web Development & Design

Testing, Launch & Training

Our Medical Practice Website Development Process

Step 1: Discovery and Technical Planning
We learn your services, patient audience, and goals, then confirm the platform that best fits your needs, WordPress or Squarespace. We also determine the pages your practice needs to support search visibility and booked appointments, including treatment and condition pages, provider pages, and other important searches based on how patients look for care.

Step 2: Content Planning and SEO Foundations
We plan and develop patient-focused, SEO-optimized content that supports both visibility and conversion. This includes treatment, condition, and provider page copy written around how patients search. You review the content and provide feedback so everything is accurate, aligned with your practice, and approved before development.

Step 3: Web Development, Design, and Integrations
After content is approved, we source high-quality stock images or use the photos you provide. We then create Figma mockups for the homepage and your service and condition page templates so you can review layout and design direction before anything is built. Once approved, we develop the site in WordPress or Squarespace and complete integrations such as EMR or EHR appointment request workflows when applicable. Most projects take 2 to 3 months, depending on the number of pages and review timing.

Step 4: Testing, Launch and Training
We run cross-device and browser testing, confirm performance and functionality, and finalize internal linking across service, condition, and provider pages to support search visibility and patient navigation. You receive a final review link before launch. After launch, we connect or set up Google Analytics and Google Search Console and confirm tracking is working correctly. We then provide training and guidance so your team can confidently manage updates moving forward.

Why Choose Grace & Grit Marketing?

digital-marketing

Over 15 Years of Digital Marketing Experience

We bring over 20 years of digital marketing experience, with the past 16 years focused exclusively on healthcare practices. Our work is grounded in proven strategy—helping practices build visibility, attract the right patients and clients, and drive consistent, measurable growth.

measuring-reporting

Measuring & Reporting

Data drives our decisions. Our digital marketing services include ongoing analysis and reporting, allowing us to make continuous improvements while keeping you fully informed on performance.

outstanding-communication

Outstanding Communication

We maintain regularly scheduled check-ins to ensure alignment and a strong working partnership. We’re available during business hours via email, phone, text, or video—whatever works best for you. While we often respond sooner, all inquiries are answered within one business day.

less-expensive

Less Expensive Than Hiring In-House

Hiring an outside digital marketing partner is often more cost-effective than building an in-house team. Staffing, systems, training, and benefits can quickly consume a marketing budget. Grace & Grit Marketing gives you access to experienced specialists and proven systems—without the overhead of hiring, managing, and maintaining a full internal department.

honesty-transparency

Honesty & Transparency

Honesty and transparency are at the core of how we work. We believe trust is essential to building successful, long-term partnerships, which is why we’re upfront about our process, our strategy, and what it takes to achieve results. Our goal is to provide marketing you can rely on—clear, accountable, and focused on outcomes that matter.

month-to-month-contracts

Non-Binding Month-to-Month Contracts

We offer flexible, month-to-month agreements with no long-term contracts. While we’re committed to meeting expectations and delivering results, clients are never locked in—they’re free to continue because the partnership is working, not because they’re obligated.

Why Healthcare Practices Trust Grace & Grit Marketing for Web Development

Deep Experience in Medical and Dental Web Development
With nearly 20 years of website experience and 16 years focused on medical and dental practices, we understand what a practice website needs to run reliably, load quickly, and support patient trust. We build with technical quality in mind so your website is stable, maintainable, and ready to grow.

Built for Performance, Visibility, and Booked Appointments
Strong development supports speed, mobile usability, and a smooth patient experience. We build with SEO foundations, clear page structure, and conversion pathways so your site can earn organic visibility and guide patients toward appointment requests.

Integrations That Support Practice Workflows
When applicable, we connect your website to your EMR or EHR appointment request pathways and patient portal workflows so patient communication follows the systems your practice already uses.

Ownership and Transparency
Your practice owns the website, hosting, and key marketing accounts. We do not use proprietary platforms, and we build on WordPress or Squarespace so you retain full access and flexibility long-term.

A Process Designed for Busy Practices
From planning and content approval to design mockups, development, testing, launch, and training, our process keeps projects moving while giving you clear review points and an end result your practice can confidently use and maintain.

A high-performing website should do more than look polished. It should load quickly, function reliably, and support visibility in search while guiding patients toward booked appointments.

Call us at (704) 800-6245 or use our online contact form to request a consultation and discuss next steps for your practice website.

Recent Website Work for Medical and Dental Practices

WEB DEVELOPMENT FAQ’S

Why is professional web development important for a medical practice website?

Professional web development helps your website load quickly, function reliably, and provide a smooth patient experience across devices. It also supports search visibility through strong technical foundations and clear structure, helping patients find and navigate your services more easily.

How long does it take to build a medical practice website?

Timelines depend on the number of pages, required features, and how quickly content and design approvals are completed. Most medical practice website projects take 2 to 3 months, with more complex builds taking longer.

Do you develop mobile-friendly medical practice websites?

Yes. Every medical practice website we build is responsive and designed to work smoothly across phones, tablets, and desktops, with clear calls to action and easy navigation for patients.

Can I update my practice website myself after launch?

Yes. We build user-friendly WordPress and Squarespace websites and provide training after launch so your team can update text, images, and basic page content. Many practices also choose ongoing website maintenance through a monthly support package.

Should a medical practice website be built on WordPress or Squarespace?

We develop medical practice websites on WordPress and Squarespace and recommend the best fit based on your goals, number of pages, and long-term flexibility needs. WordPress is ideal for practices that want scalability and deeper SEO control, and WooCommerce integrates directly into WordPress when you need online payments or eCommerce. Squarespace can be a great fit for solo providers and smaller practices, including therapist practices, that want a streamlined platform with simpler maintenance.

Will my medical practice website rank on Google?

We build SEO-ready foundations into the website, including clean site architecture, internal linking, mobile performance, and on-page best practices. Ongoing SEO work is often needed to grow rankings over time, and we can support that when needed.

Do you provide website hosting and security?

Yes. Squarespace includes hosting and core security features within the platform. For WordPress, we set up GoDaddy hosting under your practice account. Hosting and security support can include SSL, backups, and performance monitoring, with optional ongoing maintenance for updates and monitoring.

What should a medical practice website include to drive booked appointments?

A strong practice website should load quickly, work smoothly on mobile, clearly explain services and conditions, build trust with provider credibility, and make it easy to request an appointment. Clean structure and internal linking also help patients navigate and support search visibility.

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