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Beauty Industry Marketing

The beauty industry is valued at $532 billion, and is on a rapid upward trajectory. Social media is more important than ever for beauty industry marketing. Companies benefit from strong social media marketing, and partnerships with influencers and brand ambassadors. Many companies favor tapping into the power of influencer marketing and brand ambassadors over traditional advertising. Additionally, social platforms have evolved to be more shoppable. Instagram Shopping and Pinterest’s shoppable Pins allow consumers who see an item they like to click on it to learn more and  make a purchase.

Our beauty industry marketing services are tailored to establish your brand as a viable and thriving business; promoting your products, improving brand recognition, and reach. Gain web traffic to your website or e-commerce store, with either paid or organic traffic. Understanding the difference between quantity and quality, we focus on targeted traffic, allowing you to reach people who match your company’s target demographic. These customers are then led down a sales funnel, until the point of purchase.

If your beauty business sells offline, social media and a strong website are still vitally important as they can drastically increase a foot traffic. Technology is becoming more and more capable of connecting online activity to offline results.

Grace & Grit Marketing pairs its obsession with beauty with marketing expertise to help beauty industry businesses achieve their goals. We have a great deal of experience marketing beauty-based businesses including beauty brands, skincare companies, medical device companies, cosmetic dermatologists, plastic surgeons, spas, salons and others from the world of beauty.

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