The global health and wellness industry is now worth $4.2 trillion. This industry encompasses all activities which promote physical and mental wellbeing: from yoga to healthy eating, personal care and beauty, nutrition and weight-loss, meditation, spa retreats, workplace wellness and wellness tourism. With such a growing concentration of new products and retailers, it is important that businesses expand into emerging markets and differentiating their brand across multiple marketing channels. It’s also important to take a fresh approach to marketing, making sure to become visible in new ways.
For health and wellness companies that sell products, Amazon and Google Shopping are powerful marketing tools. Video is another useful tool that can demonstrate the value of products and services – from weight loss videos to the proper use of exercise equipment. In addition, SEO for health products is a key when marketing within the industry.
Grace & Grit Marketing has a great deal of experience in Health & Wellness Marketing spanning health clubs, nutritionists and others in the wellness space. We have helped many health and wellness brands with our public relations services. We develop a custom strategy to generate or expand brand awareness through pitching media and bloggers for article placement or TV segments. We can design special events to engage the public and the media.
It is important for health and wellness businesses to have a strong brand identity (design, slogan, etc.) and an effective website that generates new leads and sales, as well as encourages repeat customers. Inbound marketing campaigns combined with targeted Facebook and Instagram ads provide excellent ROI for health and wellness businesses.
Additionally, social media is more important than ever for companies in the health and wellness industry. Companies benefit from strong social media marketing, and partnerships with influencers and brand ambassadors. Many companies favor tapping into the power of influencer marketing and brand ambassadors over traditional advertising. Additionally, social platforms have evolved to be more shoppable. Instagram Shopping and Pinterest’s shoppable Pins allow consumers who see an item they like to click on it to learn more and make a purchase.
If your fashion business sells offline, social media and a strong website are still vitally important as they can drastically increase a foot traffic. Technology is becoming more and more capable of connecting online activity to offline results. Grace & Grit Marketing pairs its love for health and wellness with marketing expertise to help businesses in this industry achieve their goals.