Case Study: Woodland Hills Smiles
Rescuing a Dental Practice Held Hostage by a Restrictive Agency Contract
Prepared by
Andrea Rodgers | Medical Practice Growth Specialist
The Challenge
The Objective: Breaking the “Agency Gridlock“
Woodland Hills Smiles faced a critical marketing crisis
The practice was locked into a restrictive contract with an underperforming agency. The website was effectively “held hostage”—a text-heavy, unappealing platform that the client couldn’t replace without heavy penalties.
The Problem
The site was technically functional but marketing-deficient. It lacked clear direction, with dense paragraphs burying the value proposition. Key high-margin procedure pages like Teeth Whitening and Sleep Apnea were effectively dead, generating zero traffic and converting zero patients because there were no clear steps for them to take.
The Goal
My mission was to execute a “rescue mission” within the constraints of the existing contract. I needed to bypass the agency’s limitations by delivering fully optimized, “plug-and-play” assets that would force the site to rank and convert, turning dead pages into revenue drivers.
The Strategy
The Solution: A “Trojan Horse” Content Strategy
Since I couldn’t rebuild the site from scratch, I acted as the “ghost” creative director, injecting high-performance assets into the broken system with a focus on Conversion Copywriting and Strategic Color Psychology.
Conversion-Focused Copywriting & Strategic Design
I completely rewrote the landing pages for Teeth Whitening and Sleep Apnea with a single goal: conversion. I stripped out the agency’s dense medical jargon and replaced it with persuasive, “benefit-first” headlines (e.g., “Wake up refreshed“).
- The Pivot: I shifted the tone from passive information to active persuasion.
- The Visual Trigger: I mandated a critical design change: switching the CTA buttons from the agency’s standard blue (which blended into the background) to a high-contrast complementary orange. This strategic use of color psychology shattered the site’s monochromatic monotony, forcing the user’s eye directly to the “Book Now” action.
Curated Visual Strategy
To fix the “text-heavy” design without changing the code, I curated a library of high-end, on-brand stock photography. I selected warm, authentic images—steering clear of the “scary dentist” vibe—and provided the contractor with a specific visual map of where to place them to guide the user’s eye toward the new, high-visibility orange buttons.
SEO-Optimized Structure
I engineered the content for Google. I provided pre-optimized Meta Titles, H1s, and H2s targeting high-volume local keywords. This ensured that even within a technically flawed website structure, the content itself sent strong relevance signals to search engines.
THE IMPACT
The Results: Organic Content Outperforms Paid Ads
Teeth Whitening Explosion
After implementation, the Teeth Whitening page went from zero visibility to generating 822 organic visits in July alone.
Sleep Apnea Surge
The Sleep Apnea page, a traditionally hard-to-market service, surged from zero to 200 targeted organic visits in November.
19x Higher Engagement
My focus on conversion writing worked. Users coming from Organic Search have a 57% engagement rate, vastly outperforming the Paid Social traffic (which sits at a dismal 3%).
Secured Future Business
While budget constraints within the existing contract limited the scope to these specific pages, the “proof of concept” was undeniable. The client has explicitly stated their intent to transfer full marketing and website management to me as soon as their current contract expires.
My Approach
Your Outsourced Marketing Partner for Practice Growth
Brand Identity & Strategy
Brand Identity & Strategy the Foundation. I build your visual voice from the ground up—creating distinctive logos, color palettes, and comprehensive branding that positions your practice as a modern leader.
High-Conversion Web Design
High-Conversion Web Design Turning visitors into patients. I build beautiful, functional sites. My focus is on mobile speed, ADA compliance, and friction-free booking funnels that serve as the digital home for your practice.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) Dominating local search. I use deep keyword research and technical best practices to place you at the top of Google for the procedures patients are researching (e.g., “Invisalign,” “Dental Implants”).
Reputation Management
Reputation Management Building trust. 95% of patients read reviews before booking. I implement automated systems to monitor feedback, protect your brand credibility, and drive a steady stream of 5-star Google reviews.
Google & Meta Advertising
Google & Meta Advertising Capturing immediate intent. I manage Google and Meta Ads to target patients actively looking for solutions right now. I optimize ad spend to ensure zero wasted budget, focusing purely on conversion.
Social Media Marketing
Social Media Marketing Building authority. I manage your presence on Facebook and Instagram with educational, HIPAA-compliant content that fosters trust before the patient ever walks in.
Email Marketing & Retention
Email Marketing & Retention Maximizing Lifetime Value. I use strategic nurture sequences to reactivate existing patients—keeping your practice top-of-mind for their next treatment.
In-Office Strategy & Consulting
In-Office Strategy & Consulting Closing the loop. I act as your partner, bridging the gap between digital ads and your front desk. This includes cohesive signage, event marketing support, and staff training to maximize referrals and reviews.
This Is What Strategic Marketing Looks Like
Ready to transform your practice’s digital presence into a conversion engine?
