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About Grace & Grit Marketing

About Our Medical Marketing Agency

Andrea Rodgers
ABOUT OUR MEDICAL MARKETING AGENCY

About Grace & Grit Marketing

Grace & Grit Marketing is a medical marketing agency built for practices and organizations that want senior-level strategy, clear execution, and measurable growth. We help independent medical practices and healthcare organizations strengthen visibility, build patient trust, and drive booked appointments through high-performing websites and integrated digital marketing.

You work directly with the founder, and strategy and project management stay aligned from the first planning call through launch and ongoing support. Andrea also provides subcontracted senior strategy to agency partners on DTC campaigns for medical aesthetics brands and devices.

Why Choose Us

What Sets Our Medical Marketing Services Apart

Most medical marketing agencies are built for volume, with layered account management and one-size-fits-all packages. Grace & Grit Marketing is built differently. We partner with independent practices and healthcare organizations that want senior-level strategy, clear execution, responsive communication, and a digital foundation they fully own.

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Founder-Led Strategy and Project Management

You work directly with the founder. Strategy, messaging, and project management stay aligned from planning through delivery, without handoffs or rotating account teams.

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Deep Experience in Medical Marketing

We understand how patients search, compare providers, and decide to schedule across medical and aesthetic care. For nearly a decade, Andrea Rodgers served as Digital Marketing Director for world-renowned dermatologist Dr. Tina Alster, bringing a high standard for clinical credibility, patient education, and responsible messaging into every engagement.

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Websites Built as a Growth Foundation

We do not treat websites as standalone design projects. Your website is designed to support SEO and AEO, reputation signals, email marketing, social media integration, and paid campaigns when appropriate so every channel performs better together.

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Small Roster, Fast Communication, Timely Updates

We keep our client roster intentionally small so communication stays direct and work moves forward without long delays. Most standard website updates can be completed within 48 hours once assets and approvals are provided.

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Flexible Support Without Lock-In

We can do as much or as little as you need. Some practices want a website rebuild. Others need SEO and AI search visibility. And some want the full growth engine behind our case studies, with strategy and execution handled for them.

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Full Ownership and Transparency

Your practice owns your website, hosting, and key marketing accounts. We do not use proprietary platforms or hold assets hostage.

Specialties

Who We Serve

Grace & Grit Marketing supports independent medical practices and healthcare organizations that want to grow with credible messaging, strong visibility, and marketing systems built around how patients search for care.

About Grace & Grit Marketing
Dermatologist
Dermatologist
Plastic Surgeon
Plastic Surgeon
Med Spa
Med Spa
Orthopaedic Surgeon
Orthopaedic Surgeon
Therapist
Therapist
Concierge Medical
Concierge Medicine
Healthcare Networks & MSOs
Direct Primary Care
Independent Practices & Healthcare Organizations

What We Build for Independent Practices and Healthcare Organizations

A strong medical marketing strategy starts with a website and messaging foundation that patients can trust. From there, every channel performs better, including search, reviews, paid campaigns, email, and social.

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Our work is designed to help:

  • Increase visibility for high-intent searches tied to your services and specialty
  • Build trust quickly through clear, clinically credible messaging and patient-friendly education
  • Convert more website visitors into appointment requests with clear calls to action and simple pathways
  • Strengthen reputation signals that influence patient choice before they ever call
  • Create a scalable structure for ongoing content and marketing as your organization grows
Our Services

Medical Marketing Services

Grace & Grit Marketing provides a focused set of services designed for independent medical practices and healthcare organizations that want stronger visibility, clearer patient messaging, and more booked appointments. Support can be structured as a one-time project or ongoing marketing, depending on your goals.

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Website Design and Development

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Search Visibility and Patient Acquisition

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Content and Patient Communication

We also support medical practices and healthcare organizations transitioning away from another vendor. If you are changing agencies or rebuilding after a contract ends, we can help you regain control of your assets and move forward with a clear plan and clean execution.

Request a Consultation
Andrea Rodgers for Meet Our Founder

Andrea Rodgers

Medical Practice Growth Specialist

Leadership

Meet Andrea Rodgers, Founder

Grace & Grit Marketing is founder-led, and you work directly with Andrea Rodgers. Founded in 2008 in Alexandria, Virginia, the agency has been building custom websites since inception and has specialized in medical marketing since 2010. Grace & Grit now serves clients nationwide remotely from Shelby, North Carolina.

From 2011 to 2020, Andrea served as Digital Marketing Director for world-renowned dermatologist Dr. Tina Alster, founding director of the Washington Institute of Dermatologic Laser Surgery and a recognized leader in laser and cosmetic dermatology. That experience shaped a high standard for clinically accurate messaging, patient education, SEO, branding, social media, reputation management, and integrated marketing that supports trust and booked appointments.

Her work extends to the brand level as well. Andrea has partnered with brands including Allergan, Galderma, Merz, Sofwave, and Solta Medical on practice-level campaigns and launches, and agencies bring her in as a senior strategist for concept development on national DTC campaigns for medical aesthetics brands.

Her seasoned marketing background shows in every detail of our work. Content and page structure are built around real patient search behavior, with medically credible yet approachable language. Websites are built as the foundation for long-term growth, not as isolated design projects.

From day one, your website is designed to support SEO and AEO, paid search, reputation management, social media integration, email marketing, and scalable content so channels work better together. Clients choose this model for direct accountability.

Andrea leads strategy, messaging, structure, and project management personally, staying involved throughout so the final result is polished, accurate, and built to convert. Many healthcare organizations partner with our medical marketing services long-term, scaling support to match evolving goals.

Andrea holds a Bachelor of Arts from Wake Forest University with a double major in Economics and Politics, bringing a disciplined, analytical approach to data-driven strategy and execution.

Testimonials

What Medical Practices & Healthcare Organizations Say About Us

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We at Midlothian Dermatology cannot say enough about the incredible impact Grace & Grit Marketing has had on our practice. When we partnered with them, our primary goal was to enhance our online presence and attract more patients. What we received was far beyond our expectations. Grace & Grit completely revitalized our website, refreshed our logo, and updated our print design, giving us a fresh, modern look that perfectly represents our brand.

Their work didn’t stop at design. Grace & Grit has been instrumental in managing our monthly promotions and consistently posting to our social media channels. Their posts are not only engaging but also educational, covering a wide range of dermatologic conditions, offering behind-the-scenes glimpses of our practice, and promoting our cosmetic services.
Several friend and other businesses have been impressed.

The results speak for themselves. Over the past year, our cosmetic side of the practice has experienced remarkable growth, with monthly revenue increasing by 40%. Our dermal filler services alone have seen a tremendous boost, with a staggering 100% increase. Grace & Grit’s strategic and effective marketing campaigns have been key to this growth. For any dermatology practice looking to enhance their marketing efforts and achieve substantial growth, we highly recommend Grace & Grit Marketing.

Erin Adams, MD, FAADMidlothian Dermatology
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Andrea is a hard worker and brings to her clients a vast knowledge of marketing, PR and people skills. In our practice, Andrea was crucial in helping us land TV and print media exposure.

George Bitar MD, FACSBitar Cosmetic Surgery Institute
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Grace and Grit Marketing has been an absolute blessing. Andrea is professional, thorough, creative, and dedicated. She honestly goes that extra mile to ensure your success. I am excited about our ongoing marketing collaborations as my business grows.

Katina Miles, MD, FAADSkin Oasis Dermatology
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Andrea is great to work with. She does amazing work with website design and search engine optimization. She has moved our website up to the top of the google search in record time!

Rebecca Kazin, MD, FAADWashington Institute of Dermatologic Laser Surgery
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I have known Andrea professionally for 6 years and have used her services for a year and a half. Having worked with Andrea Rodgers previously at another dermatology practice, I knew I wanted to hire her for my own business. I can honestly say she was invaluable in assisting me in the launch of my new dermatology practice. She has given us great advice and ideas to market our services and products, including adding e-commerce to my website, implementing email marketing, graphic design, managing social media and writing content for our website.

She is bright, cheerful and very responsive, getting back to you or having deliverables ready when she says she will. I have no hesitation in recommending her services, in fact I think a lot of companies could benefit from working with her. She has been a pleasure to work with and has significantly improved the SEO of my business in a short time. I highly recommend Andrea and her marketing services!

Brenda Pellicane, MD, FAADICON Dermatology
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Andrea sets the bar for professionalism. She is detail-oriented and creative, exactly what you want in your corner for a marketing partner.

Dan RodgersCEO at MedCo Data, LLC
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Andrea is tech savvy and has a big heart. She is extremely organized, and detail oriented. You can always count on her for excellent results and honest professional business advice. I felt very comfortable referring her business to my most demanding business colleagues. She is a true professional and a pleasure to work with in the field. Her clients are impressed with her integrity, creativity, and follow-through. She has helped many medical practices grow via her online and offline techniques.

Wendy PittmanExecutive Business Development Manager, Allergan, Inc.
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Andrea is devoted to her work. She is easily accessible and wonderful to work with. Her inventive and detail-oriented style makes her an asset for physicians looking to market themselves via social media. I highly recommend her as a marketer.

Tania Peters, MD, FAADCapital Laser & Skincare
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Andrea is one of the most knowledgeable people about social media and website development that I have worked with. Her professionalism and enthusiasm make her an outstanding client leader, and a great teammate. If you are looking for help with online services, you should talk to her.

Rick HatchAdvertising Consultant
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Andrea Rodgers is highly detailed oriented and skilled in Social Media Marketing. She is a true professional and a pleasure to work with in the field. When I have referred clients to her, the clients are impressed with her follow-up, her creativity, and the way that she creates a timeline of ideas and then makes them come to life. She will be able to help a practice grow their internet and social media presence without the stress and distraction.

Rebecca ParkerRebecca Parker, Territory Manager at Merz Aesthetics Inc.
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I love my new website. I get so many compliments on it. The invitation for one of the events Andrea planned for me used my photo, and I was actually recognized by a complete stranger while going to the movies in Georgetown one night. She definitely got a lot of buzz for me! My website traffic is up significantly, and my business has actually doubled in the six months I've been working with her.

Howard Brooks, MD, FAADSKIN of Georgetown, Washington, DC
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Andrea's professionalism and enthusiasm is exemplary. Andrea's high character and integrity is matched by her drive. I would highly recommend Andrea to any company looking to create and expand its marketing and online presence to enhance visibility and sales.

Tina Alster, MD, FAADWashington Institute of Dermatologic Laser Surgery
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At the Washington Institute of Dermatologic Laser Surgery, we relied on Andrea for her excellent skills in web development, SEO, branding, graphic design, social media strategy and reputation management. Andrea also helps to identify strategic partnerships and does an excellent job of pitching the media to support our luxury brand. Working with Andrea was a professional pleasure that consistently exceeds expectations.

Kristin CoffieldPatient Liaison, Washington Institute of Dermatologic Laser Surgery
Proven Results

Results and Case Studies

Medical marketing should drive measurable outcomes, not just activity. Explore our case studies to see examples of website and marketing work across independent medical practices, including dermatology, aesthetic medicine, and other specialties.

View Case Studies
Midlothian Dermatology Website design
FAQ

Medical Marketing Agency FAQs

What does a medical marketing agency do?

A medical practice marketing agency helps healthcare practices attract and convert more patients through strategy and execution across digital channels. This typically includes website optimization, local SEO, reputation management, content, email marketing, and paid advertising when appropriate. The goal is to increase visibility, strengthen trust, and drive more appointment requests while keeping patient privacy in mind.

How much does a medical marketing agency services cost?

Cost depends on your goals and scope. Some practices start with a one-time project such as a website build or SEO foundations, while others choose an ongoing retainer for consistent execution and reporting. The best agencies define scope clearly and tie work to measurable outcomes like qualified inquiries and booked appointments.

How do I choose the best medical marketing agency?

Choose an agency with healthcare-specific experience and proof of work for medical practices. Look for a clear process, transparent scope, and reporting that tracks the metrics that matter for patient acquisition. Founder-led or high-touch agencies can be a strong fit for independent practices that want direct access and consistency.

What results can I expect from medical marketing?

Results depend on your starting point, specialty, and local competition. Many practices see early gains after improving website conversion pathways, local SEO signals, and reputation visibility. Stronger growth typically comes from consistent SEO, content expansion, and ongoing optimization over time.

Is marketing for medical practices HIPAA compliant?

Marketing can be planned with patient privacy in mind, but compliance depends on the tools and workflows used. A healthcare-focused agency avoids collecting sensitive information unnecessarily and uses secure, privacy-aware processes where appropriate. Practices should also confirm that any software used for forms, email, and tracking aligns with their compliance requirements.

How long does it take to see results from marketing my medical practice?

Some improvements can happen quickly, such as conversion updates, reputation improvements, and paid campaigns if used. SEO and content typically take longer and build over months. A realistic timeline should be based on your current visibility, goals, and competitive landscape.

Do you offer one-time projects or ongoing support?

Both. Some practices hire us for a one-time website or SEO project, while others prefer ongoing support to continue improving visibility and conversions. We match scope to your goals and capacity.

Who will I work with?

Grace & Grit Marketing is founder-led. You work directly with Andrea Rodgers, and strategy and project management stay aligned from start to finish.

Why hire a specialized medical practice marketing agency instead of a general agency?

Healthcare marketing requires a higher standard for trust, accuracy, and patient-friendly communication. A specialized medical practice marketing agency understands how patients search for care and how to build visibility without relying on generic tactics. This typically leads to stronger credibility and more sustainable results.

Do you work with marketing agencies or only with practices?

Both. In addition to working directly with independent practices and healthcare organizations, Andrea provides subcontracted strategy to agencies on medical aesthetics and device campaigns, including concept development, messaging, and copywriting. This work is white label: your client relationships stay yours, NDAs are standard, and proprietary workflows and methodologies remain Grace & Grit’s own. Agencies get the same senior-level, founder-direct work that practices do, without a full-time hire. Request a consultation to discuss scope.

Ready to Grow Your Practice?

Let’s discuss how founder-led strategy, a high-performing website, and integrated digital marketing can help your practice attract more patients and grow revenue.

Request a Consultation
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