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Medical Marketing Guides for Practice Owners

How to attract the right patients, convert them into booked appointments, and grow your practice.

Andrea Rodgers

These guides cover the full arc of growing a medical practice: attracting the right patients, converting them into booked appointments, and growing what you have built. The topics go wherever that goal leads, drawn from what Andrea has learned building and marketing practices since 2010. Everything here is written by Andrea Rodgers, founder of Grace & Grit Marketing, and every claim comes with a real example and a source. No theory, no filler.

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AEO for Medical Practices: A Plain Guide for Practice Owners

AEO for Medical Practices: A Plain Guide for Practice Owners

Published on July 8, 2026 By Andrea Rodgers

Answer Engine Optimization (AEO) is the practice of structuring your website so AI tools like ChatGPT, Google AI Overviews, and Perplexity can read it, trust it, and cite your practice as the answer to a patient’s question. Traditional SEO gets your page ranked in a list of links.

Answer Engine Optimization
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Andrea Rodgers

Written by Andrea Rodgers

Andrea Rodgers is the founder of Grace & Grit Marketing, a medical marketing agency in Shelby, North Carolina, serving independent practices and healthcare organizations nationwide. She has specialized in healthcare marketing since 2010, including nearly a decade as Digital Marketing Director for Dr. Tina Alster at the Washington Institute of Dermatologic Laser Surgery.