Founder · President · CEO
AS SEEN IN
The Founder
Andrea Rodgers is the founder, President, and CEO of Grace & Grit Marketing, a founder-led medical marketing agency specializing in independent medical practices and healthcare organizations, from dermatology and aesthetics to concierge medicine and direct primary care. She also takes subcontracted senior strategy work from agency partners on DTC campaigns for medical aesthetics brands and devices. Based in Shelby, North Carolina, between Charlotte and Asheville, she works directly with physicians and practice leaders nationwide to create strategies that increase brand visibility, strengthen patient trust, and generate qualified patient inquiries that support booked appointments and long-term practice growth.
Andrea brings more than three decades of experience across business operations, digital media, and medical marketing. A Wake Forest University graduate with a double major in Economics and Politics, she began her career at Willis Towers Watson, then Daimler-Benz, and later Oracle, building a foundation in business operations, finance, and sales analysis.
The daughter of a pathologist and a fashion designer, she grew up in a home where medicine and aesthetics were both taken seriously. That combination shapes everything she does: the clinical credibility, the visual refinement, and the understanding that a great practice deserves a brand that reflects the care behind it.
“I love building long-term relationships with my clients. The real joy is seeing a strategy come to life: watching campaigns succeed, patient inquiries increase, and revenue grow.”
— Andrea Rodgers
2008 · The Pivot
In September 2008, Andrea left corporate America to launch her own marketing agency and a blog that grew into a national online magazine at the intersection of charity and style. That platform, AskMissA.com, became one of the earliest lifestyle destinations built for the social media era. She grew it into a national, volunteer-driven community with 700 contributors across 21 major U.S. cities, reaching millions of readers and learning firsthand what it takes to build an audience from scratch.
Vogue magazine hand-picked Andrea as a founding member of The Vogue 100, a group of influential decision makers and opinion leaders known for their distinctive taste in fashion and culture, and who personify the rising influence of women over the past several decades. That recognition led to a national DTC campaign with SK-II Skincare. Through AskMissA, which she grew from 2008 to 2014, she partnered with brands including Citi Bank, Pantene, Ann Taylor, LOFT, Lafayette 148 NY, Teri Jon, Pepsi, VitaminWater, Ted Gibson, Equinox Fitness, and many more.
Andrea’s work in medical marketing brings together her background in corporate strategy, digital media, and lifelong exposure to both medicine and design. For more than 16 years, she has helped medical and aesthetic practices grow through website strategy, SEO, paid media, social media, patient communication, reputation-building, and increased patient volume.
She served for nearly a decade as Digital Marketing Director for internationally recognized dermatologist Dr. Tina Alster at the Washington Institute of Dermatologic Laser Surgery. She also directed strategy for Dr. George Bitar at the Bitar Cosmetic Surgery Institute and for the Washington Center for Dentistry, a practice known for serving prominent media personalities, professional athletes, and elected officials.
Her work spans both the practice and brand level. Andrea has partnered with brands including Allergan, Galderma, Merz, Sofwave, Solta Medical, SkinCeuticals, iS Clinical, and Collagen P.I.N. on practice-level campaigns and launches. Today, agencies also bring her in as a senior strategist for concept development and messaging on national DTC campaigns for medical aesthetics brands, work that draws on the same regulated-category judgment her practice clients rely on.
Across every engagement, clients work directly with Andrea, not through layers of account managers or templated systems. Her approach follows a clear process: understanding each practice’s goals and competitive landscape, building a focused strategy, executing across channels, and continuously optimizing based on real performance data. The result is marketing that works in support of your practice, not another burden on your team.
After breast cancer surgery in 2019, Andrea made the decision to move Grace & Grit back to her hometown of Shelby, North Carolina to be closer to family and to the community she grew up in. She built a fully remote model that allows her to serve practices nationwide with the same responsiveness and senior-level attention her clients had always known. That chapter deepened something already central to her work: the understanding that patients need to feel safe, seen, and confident in the providers they choose. She brings that perspective to every practice she serves.
Whether your practice is just finding its footing or ready to take things to the next level, Andrea brings sharp business insight, polished creative direction, and a genuine understanding of what it takes to grow with confidence.
Results
Andrea’s work is relationship-driven, but it is also built around measurable outcomes: stronger visibility, better conversion, more qualified patient inquiries, and sustainable practice growth.
Cosmetic revenue growth year over year
Midlothian Dermatology
Practice Reported
Generated in a single 4-day campaign
ICON Dermatology
RepeatMD
Google search visibility
Lopez Chiropractic
SEMrush
Increase in monthly sessions, ten months post launch
Golden Gate Concierge Medicine
Google Analytics
Testimonials
These are the people Andrea has worked alongside. Their words reflect what it is actually like to be a Grace & Grit client.
Andrea’s work is relationship-driven, but it is also built around measurable outcomes: stronger visibility, better conversion, more qualified patient inquiries, and sustainable practice growth.
From Washington, D.C. to Shelby, North Carolina, Andrea has spent her career channeling her platforms into something larger than herself, raising millions, mentoring leaders, and showing up for communities that needed it.
A powder-puff football fundraiser founded in 2005 now called RivALZ that has raised more than $8 million for the Alzheimer’s Association.
A high-profile fashion show fundraiser founded in 2007 that raised more than $3 million for the Washington Humane Society.
Andrea was the President of The Courage Cup 501c3 from 2005-2020. They hosted one of the East Coast’s premier charity polo events at Great Meadow in The Plains, VA to benefit Work to Ride. Based in Philadelphia, Work to Ride empowers youth through horsemanship, equine sports, and education programs.
A school supply initiative started in 2009 to help underserved children in the Washington, DC community. The nonprofit partnered with Bright Beginnings, The Campagna Center, CentroNia, House of Ruth to provide backpacks filled with school supplies for kindergarteners.
She has also served on boards and committees with the Corcoran Museum of Art, Junior League of Washington, American Red Cross, Leukemia & Lymphoma Society now Blood Cancer United, American Heart Association, Susan G. Komen, Fight for Children, and the Board of Advisors to AmeriCorps NCCC.
Case Studies
Strategy means nothing without outcomes. These case studies walk through the real challenges practices faced, the strategies Grace & Grit built, and the measurable results that followed.
A successful medical dermatology practice wanted to grow its cosmetic side without alienating its core patient base. The result: 40% cosmetic revenue growth year over year, 100% increase in injectable bookings, and a 600% increase in monthly web traffic.
Read how I grew cosmetic revenue by 40% for Midlothian Dermatology →
Dr. Brenda Pellicane launched a new cosmetic dermatology practice in 2020, during a pandemic, with no patient list and a non-compete in place. Five years later: #1 Google rankings for Botox and Sofwave in Bethesda, a 3,000+ active patient database built from zero, and a proven promotional playbook that generates five-figure revenue on demand.
Read how Dr. Brenda Pellicane hit #1 Google rankings for Botox in Bethesda →
A newly opened practice in Shelby, NC was buried on page four of Google search results. Within months: first page rankings, record new patient visits, and a website the community found and trusted from day one.
Turning a San Francisco Concierge Medicine Website Into a Revenue Force: 648% Traffic Growth. Grace & Grit Marketing helped Golden Gate Concierge Medicine overcome a restrictive agency contract and improve online performance with strategic content and SEO.
Read how I grew Golden Gate Concierge Medicine’s traffic by 648% →
Breaking Free From Vendor Lock-in: A WordPress Migration That Doubled Traffic. Grace & Grit Marketing helped Washington Center for Dentistry overcome a restrictive agency contract and improve online performance with strategic content and SEO.
Read how I doubled traffic for Washington Center for Dentistry →
Rescuing a Dental Practice Held Hostage by a Restrictive Agency Contract. Executed a “Trojan Horse” content strategy to bypass agency limitations and turn dead pages into revenue drivers.
Read how I rescued Woodland Hills Smiles from a restrictive agency contract →
The Work
Every website, campaign, and strategy Grace & Grit builds is custom, designed around the practice, the physician, and the patients they most want to reach. From complete brand overhauls to targeted digital campaigns, the portfolio reflects the range and quality of the work.
If your practice needs better visibility, stronger patient trust, or a more strategic approach to growth, Grace & Grit Marketing can help you identify the right next step.
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Grace & Grit Marketing™, Grace & Grit Digital Marketing™, Grace & Grit Advertising™, Grace & Grit Creative™ and Grace & Grit Printing™ are trademarks of Grace & Grit Marketing LLC.
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