Founder · President · CEO
AS SEEN IN
The Founder
Andrea Rodgers is the founder, President, and CEO of Grace & Grit Marketing, a founder-led marketing agency for small businesses and independent medical practices. She serves healthcare organizations nationwide, including aesthetics, cosmetic dermatology, plastic surgery, med spas, cosmetic dentistry, chiropractic, concierge medicine, and direct primary care. She brings the same work to businesses here at home in Shelby and Cleveland County.
She also takes subcontracted senior strategy work from agency partners on DTC campaigns for medical aesthetics brands and devices. Based in Shelby, North Carolina, between Charlotte and Asheville, she works directly with small business owners including physicians and practice leaders nationwide to create strategies that increase brand visibility, strengthen trust, and generate qualified leads that support sales and long-term business growth.
Andrea brings more than three decades of experience across business operations, digital media, and medical marketing. A Wake Forest University graduate with a double major in Economics and Politics, she began her career at Willis Towers Watson, then Daimler-Benz, and later Oracle, building a foundation in business operations, finance, and sales analysis.
The daughter of a pathologist and a fashion designer, she grew up in a home where medicine and aesthetics were both taken seriously. That combination shapes everything she does: the clinical credibility, the visual refinement, and the understanding that a great practice deserves a brand that reflects the care behind it.
“I love building long-term relationships with my clients. The real joy is seeing a strategy come to life: watching campaigns succeed, patient inquiries increase, and revenue grow.”
— Andrea Rodgers
2008 · The Pivot
In September 2008, Andrea left corporate America to launch her own marketing agency and a blog that grew into a national online magazine at the intersection of charity and style. That platform, AskMissA.com, became one of the earliest lifestyle destinations built for the social media era. She grew it into a national, volunteer-driven community with 700 contributors across 21 major U.S. cities, reaching millions of readers and learning firsthand what it takes to build an audience from scratch.
Vogue magazine hand-picked Andrea as a founding member of The Vogue 100, a group of influential decision makers and opinion leaders known for their distinctive taste in fashion and culture, and who personify the rising influence of women over the past several decades. That recognition led to a national DTC campaign with SK-II Skincare. Through AskMissA, which she grew from 2008 to 2014, she partnered with brands including Citi Bank, Pantene, Ann Taylor, LOFT, Lafayette 148 NY, Teri Jon, Pepsi, VitaminWater, Ted Gibson, Equinox Fitness, and many more.
Andrea’s work in medical marketing brings together her background in corporate strategy, digital media, and lifelong exposure to both medicine and design. For more than 16 years, she has helped medical and aesthetic practices grow through website strategy, SEO, paid media, social media, patient communication, reputation-building, and increased patient volume.
She served for nearly a decade as Digital Marketing Director for internationally recognized dermatologist Dr. Tina Alster at the Washington Institute of Dermatologic Laser Surgery. She also directed strategy for Dr. George Bitar at the Bitar Cosmetic Surgery Institute and for the Washington Center for Dentistry, a practice known for serving prominent media personalities, professional athletes, and elected officials.
Her work spans both the practice and brand level. Andrea has partnered with brands including Allergan, Galderma, Merz, Sofwave, Solta Medical, SkinCeuticals, iS Clinical, and Collagen P.I.N. on practice-level campaigns and launches. Today, agencies also bring her in as a senior strategist for concept development and messaging on national DTC campaigns for medical aesthetics brands, work that draws on the same regulated-category judgment her practice clients rely on.
Across every engagement, clients work directly with Andrea, not through layers of account managers or templated systems. Her approach follows a clear process: understanding each practice’s goals and competitive landscape, building a focused strategy, executing across channels, and continuously optimizing based on real performance data. The result is marketing that works in support of your practice, not another burden on your team.
After breast cancer surgery in 2019, Andrea made the decision to move Grace & Grit back to her hometown of Shelby, North Carolina to be closer to family and to the community she grew up in. She built a fully remote model that allows her to serve practices nationwide with the same responsiveness and senior-level attention her clients had always known. That chapter deepened something already central to her work: the understanding that patients need to feel safe, seen, and confident in the providers they choose. She brings that perspective to every practice she serves.
Whether your practice is just finding its footing or ready to take things to the next level, Andrea brings sharp business insight, polished creative direction, and a genuine understanding of what it takes to grow with confidence.
Results
Andrea’s work is relationship-driven, but it is also built around measurable outcomes: stronger visibility, better conversion, more qualified patient inquiries, and sustainable practice growth.
Cosmetic revenue growth year over year
Midlothian Dermatology
Practice Reported
Generated in a single 4-day campaign
ICON Dermatology
RepeatMD
Google search visibility
Lopez Chiropractic
SEMrush
Increase in monthly sessions, ten months post launch
Golden Gate Concierge Medicine
Google Analytics
Testimonials
These are the people Andrea has worked alongside. Their words reflect what it is actually like to be a Grace & Grit client.
Andrea’s work is relationship-driven, but it is also built around measurable outcomes: stronger visibility, better conversion, more qualified patient inquiries, and sustainable practice growth.
From Washington, D.C. to Shelby, North Carolina, Andrea has spent her career channeling her platforms into something larger than herself, raising millions, mentoring leaders, and showing up for communities that needed it.
A powder-puff football fundraiser founded in 2005 now called RivALZ that has raised more than $8 million for the Alzheimer’s Association.
A high-profile fashion show fundraiser founded in 2007 that raised more than $3 million for the Washington Humane Society.
Andrea was the President of The Courage Cup 501c3 from 2005-2020. They hosted one of the East Coast’s premier charity polo events at Great Meadow in The Plains, VA to benefit Work to Ride. Based in Philadelphia, Work to Ride empowers youth through horsemanship, equine sports, and education programs.
A school supply initiative started in 2009 to help underserved children in the Washington, DC community. The nonprofit partnered with Bright Beginnings, The Campagna Center, CentroNia, House of Ruth to provide backpacks filled with school supplies for kindergarteners.
She has also served on boards and committees with the Corcoran Museum of Art, Junior League of Washington, American Red Cross, Leukemia & Lymphoma Society now Blood Cancer United, American Heart Association, Susan G. Komen, Fight for Children, and the Board of Advisors to AmeriCorps NCCC.
Case Studies
Strategy should lead to measurable outcomes. These case studies show how Grace & Grit Marketing helps practices strengthen visibility, improve digital foundations, and support long-term growth. Each figure from its own tool and period. No figure blends platforms or periods.
Dermatology Practice Marketing + Digital Foundation
World-renowned dermatologist Dr. Tina Alster had a towering reputation offline, but her practice website was a cookie-cutter template on a rented vendor platform, sitting on the fourth and fifth pages of Google. Grace & Grit Marketing moved the practice onto a website it owned, digitized two decades of her press and peer-reviewed articles, built her social presence from zero, and led five launches across nearly a decade of marketing leadership.
495,605
Users tracked over the engagement, with 74.3% arriving through organic search and not a dollar spent on Google Ads.
Google Analytics, skinlaser.com, Aug 13, 2011 – Aug 19, 2020.
Dermatology Marketing + Cosmetic Growth Strategy
A trusted medical dermatology practice wanted to grow its cosmetic services without losing the clinical credibility patients already trusted. Through brand modernization, website repositioning, targeted promotions, and consistent patient communication, Grace & Grit Marketing helped support 40% cosmetic revenue growth, and injectables bookings doubled.
+40%
Cosmetic revenue growth, year over year.
Practice-reported revenue, year over year.
Concierge Medicine Website Strategy + Local SEO
A premier San Francisco concierge medicine practice needed a stronger digital presence to match the quality of its care. Grace & Grit Marketing rebuilt the website experience, strengthened physician authority pages, improved the membership inquiry path, and created a local SEO foundation.
648%
Monthly sessions growth and 563% organic search growth, ten months post launch.
Google Analytics, May 2025 pre-launch baseline vs April 2026.
Dental Website Migration + SEO Foundation
Washington Center for Dentistry needed to move away from a closed proprietary website platform and gain control of its digital presence. Grace & Grit Marketing led a WordPress migration, rebuilt the site structure, and optimized 43 procedure pages.
Washington Center for Dentistry needed to move away from a closed proprietary website platform and gain control of its digital presence. Grace & Grit Marketing led a WordPress migration, rebuilt the site structure, and optimized 43 procedure pages.
2X
Site Traffic, First Month.
Reported by the practice owner; see her testimonial.
Dermatology Website, SEO + Growth Support
When ICON Dermatology & Aesthetics launched, the practice needed visibility, patient trust, and a marketing foundation built from the ground up. Grace & Grit Marketing supported the practice with website strategy, SEO, content, commerce, and ongoing marketing support, and organic search became the practice’s top channel in its first full year and held that position every year after.
540,000+
Organic Google Search impressions in 2025, from just two service pages.
Google Search Console, 2025.
When Dr. Lopez opened his practice in Shelby, North Carolina, his DIY website sat on the fourth or sixth page of Google, invisible to the local patients a new practice depends on. Grace & Grit Marketing built a full visual identity around his existing logo, rebuilt the site with a dedicated page for each condition and treatment, and wrote FAQ sections on every page in the language patients actually use, so both Google and AI assistants could pull direct answers. The practice now holds page one for chiropractor searches in Shelby, ranks for Spanish-language searches as well as English, and organic search became its largest traffic channel.
49 → 91
Monthly visits from Google search, before the rebuild and after
Before: Webador statistics, 30 days. After: Google Analytics, organic search sessions, July 31, 2025 to July 31, 2026, averaged to 30 days.
The Work
Every website, campaign, and strategy Grace & Grit builds is custom, designed around the practice, the physician, and the patients they most want to reach. From complete brand overhauls to targeted digital campaigns, the portfolio reflects the range and quality of the work.
If your practice needs better visibility, stronger patient trust, or a more strategic approach to growth, Grace & Grit Marketing can help you identify the right next step.
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